The Infamous Miniskirt Photo: Give the Customers What They Want!

The photo above first appeared on the Adaptec website in April, 1998.

Over the years some of my colleagues griped that having a picture like this on a corporate website was “unprofessional,” and I suppose it was. But (a) why does “corporate” have to mean “boring”? and (b) there’s a story behind it.

It all started with a (rare) vent of my own to the Adaptec discussion list, titled “How NOT to Obtain Customer Service.”

Which I later followed up with “How Not to Obtain Customer Service – a Final Peeve”, which included this throw-away comment: “I used to wear miniskirts to conferences, precisely because this made everyone assume that I was a purely decorative booth bimbo. I then enjoyed the shock on people’s faces when I proved to have a brain or two in my little head after all!”

I wasn’t surprised when this resulted in several requests like: “How about a couple of mini skirt photographs to prove your point regarding Deirdre being a female name?” I laughed them off, until I received this plaintive note: “I’ve had a really tough week. I could really stand to see you in a miniskirt.” So I dutifully put on my miniskirt and had my husband take the picture, and posted it on the site for the benefit of our list subscribers.

Time marches on… I still adore the denim “Born 2 Burn” shirt and the cowboy boots, but, sadly, don’t  fit into the miniskirt quite as well as I did…

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