A little while ago I was wandering around Amazon.com, looking for a mother’s day present for my mom. Bath stuff seemed like a good idea, so I went to the “Health & Beauty” store, which turns out to be Drugstore.com. How could I resist taking a peek at “Sexual Well-Being” (yes, it’s very prominent on the page)? Vibrators and sex toys? Wow. What is America, ahem, coming to?
Then I just about fell out of my chair laughing. I Rub My Duckie Waterproof Personal Massager – They may be older, but rubber ducky’s still the one.”
This is one of the cleverest pieces of marketing I’ve seen. Any American woman around my age is familiar with Sesame Street (original home of The Muppets). Before I ever lived in the US and saw the show, I had a Sesame Street record (bought at the PX in Bangkok), which included Bert’s song: “Rubber ducky, you’re the one, you make bathtime so much fun. Rubber ducky, I’m awfully fond of you…”