Deirdré

Countries Beginning with I

Deirdré Straughan on Italy, India, the Internet, and the world

September 16th, 2001

The Infamous Miniskirt Photo: Give the Customers What They Want!

First, the picture, which first appeared on the Adaptec website in April, 1998:

Smart Woman in a Real Short Skirt

Over the years some of my colleagues griped that having a picture like this on a corporate website was “unprofessional,” and I suppose it was. But (a) why does “corporate” have to mean “boring”? and (b) there’s a story behind it.

It all started with a (rare) vent of my own to the Adaptec discussion list, titled “How NOT to Obtain Customer Service.”

Which I later followed up with “How Not to Obtain Customer Service – a Final Peeve”, which included this throw-away comment: “I used to wear miniskirts to conferences, precisely because this made everyone assume that I was a purely decorative booth bimbo. I then enjoyed the shock on people’s faces when I proved to have a brain or two in my little head after all!”

I wasn’t surprised when this resulted in several requests like: “How about a couple of mini skirt photographs to prove your point regarding Deirdre being a female name?” I laughed them off, until I received this plaintive note: “I’ve had a really tough week. I could really stand to see you in a miniskirt.” So I dutifully put on my miniskirt and had my husband take the picture, and posted it on the site for the benefit of our list subscribers.

Time marches on… I still adore the denim “Born 2 Burn” shirt and the cowboy boots, but, sadly, don’t  fit into the miniskirt quite as well as I did…

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September 1st, 2001

About Woodstock School

This year is the 20th anniversary of my graduation from an international boarding school called Woodstock School, located in the foothills of the Himalayas in India. [more]

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