The first and only time I attended this famous conference, seeing and meeting some people I already knew, some I didn’t, some I admired, some I didn’t.
![overhead view of people playing in the Lego pit, Austin Conference Center, SxSW 2009](https://www.beginningwithi.com/wp-content/uploads/2021/08/IMG_5898-scaled-e1630298574424.jpg)
The first and only time I attended this famous conference, seeing and meeting some people I already knew, some I didn’t, some I admired, some I didn’t.