Some More Thoughts on Television

a follow-up to How TV Could Make Money Distributing Shows Online

Joss Whedon, the creator of Buffy the Vampire Slayer, has one last refuge on television this year: “Angel,” the Buffy spinoff, eagerly followed by fans of the “Buffyverse.” But not for long. The show has been cancelled by its broadcaster, the WB, as of the end of this season, its fifth.

Apparently this has to do with the economics of television. After a show has run five years, costs such as actor salaries go up, I guess by some automatic TV industry mechanism, causing the overall price of a show to rise, just about the time that its creative energy is often waning, running the risk of a more-expensive show attracting fewer viewers. This problem arose with “Buffy” three years ago. Reports are that, during contract negotiations about what would happen after the show’s fifth year, the WB refused to pay more than $1.8 million per episode, which wasn’t enough for Fox, the show’s producer. Rival broadcaster UPN offered $2.3 million per episode, for two years, and that was how Buffy ran to seven seasons.

The cancellation of “Angel” was announced a few weeks ago, to furious reaction from fans and media commentators. Thousands of fans worldwide are supporting “save the show” efforts, sending postcards and even raising money to run ads in industry papers such as Variety. All for naught, apparently. The most likely candidate to pick up the show would have been, again, UPN, but they have now officially declined, saying that they made a mistake to pick up “Buffy” so late in its life – they lost money on it.

I’m disappointed that “Angel” will end, but am mulling over how a change in television distribution, such as the one I fantasized about earlier, might save shows like this, whose millions of viewers are still not quite enough for a show to survive the economics of traditional broadcast television.

Some facts supporting my idea:

  • Many “Angel” fans worldwide already go to some trouble to download the show (illegally), because it is not shown where they live until months after its US airdate – or not at all.
  • Many (most?) of these fans then go on to buy the show on DVD as soon as available. The production companies don’t release sales figures for DVDs, but Angel Season 4 was released in the UK on Monday, and today it’s ranked among the ten top sellers on Amazon.co.uk (consider that most of us rabid fans pre-ordered it weeks or months ago, so are not counted in today’s sales figures).
  • Fox Filmed Entertainment, producers of Buffy, made $250 million selling DVDs of television shows in 2003, its top three sellers being “24? (season 1), “The Simpsons” (seasons 1 and 2) and “Buffy” (season 3). It’s been widely reported lately that sales of such TV DVDs are booming, so we can probably expect Fox’s earnings on Angel and Buffy to grow this year.
  • Although Whedon’s Firefly series died on television over a year ago (ratings – only four million viewers or so), its release on DVD has been a huge success. Again, no hard numbers are available, but it has been a top seller on Amazon since it was announced last July – and it didn’t actually ship until December. Sales have been good enough that Universal Pictures has now given the go-ahead for a film version. (Yay!)

There are similar examples from other shows, but I won’t bore you with the details. My point is: broadcast television is not a viable medium for some niche TV shows, but the audiences for those shows might be large enough to support them via some other distribution method. If every one of Angel’s 4 million weekly viewers was willing to pay $1 per episode, that should be plenty to cover both production and distribution costs, including generous cuts for the middlemen.

So what are the production companies waiting for?


Mar 28, 2004

I have now found the hard numbers:

The “Firefly” DVD has sold a surprising 200,000 copies since it was released last December. (The release fortuitously came out while U execs were debating greenlighting the pic.) – Variety

Strangers on a Train

A question that often arises in the travel forums is: “What’s it like to travel in Italy with small kids?”

Speaking from my own experience, it’s great. Italians love kids, and, when you enter a train compartment with a child in Italy, you don’t get the suffering looks that you get when boarding a plane with one in the US. Everyone’s ready to ooh and aah and spoil your child rotten. Well, almost everyone.

When Rossella was three or so, we had occasion to go to Rome by train. We ended up in a compartment with four middle-aged ladies. Three of them were travelling together, and were happy to spend the entire five-hour trip entertaining Ross, who laughed and was charming and sat on their laps.

The fourth lady was travelling alone, and seemed to be allergic to children. She would draw away whenever Ross got near her, and throughout the trip showed clearly, by grimaces and sighs, that sharing a train compartment with a child was akin to being in the seventh circle of hell.

Ross, of course, was not oblivious to this. She tried her best to draw the lady out, with all her most adorable three-year-old wiles. Nothing worked, and Ross was disappointed – she was accustomed to wrapping adults around her little finger.

Towards the end of the trip, Ross looked the lady full in the face and said: “Tu sei brutta. E pure antipatica.” – “You’re ugly, and you’re not nice.”

I made all the polite remonstrances that the occasion demanded, but the other three ladies and I had to avoid looking at each other, so as not to burst out laughing. It was hard to fault Ross, who had spoken the truth as she saw it, with brutal three-year-old candor.

 

The Old School Tie

I went each year to Ross’ class play, taking a seat in front row center so I could videotape. One year, this put me right next to a dignified old woman who had to be Signora Pavone, the retired principal of Setti Carraro. Our friend Patrizia, whose recommendation had originally helped get Ross into the school, had asked me to say hello on her behalf, so I looked for a way to start a conversation with this rather forbidding lady.

During intermission, she was approached by a very stylishly-dressed woman, the mother of one of the students, and clearly an alumna herself. When they had finished their conversation, I turned to Signora Pavone. “I’m glad to see that this school has a tradition of alumni sending their own children,” I said. “I went to a school like that, and it’s always a good sign. I assume that lady was also a student?”

Signora Pavone gelidly replied: “That lady’s great-grandmother was also a student here.”

End of conversation. Apparently, as the mother of a first-generation student, I was a mere upstart. Ah, well. Woodstock may be a few decades younger than Setti Carraro, but at least it is led by – and produces – people who are interested in engaging with the wider world around them.

Computer Viruses 4

Virus mutation is happening alarmingly quickly. I have gotten into the habit of updating my virus software almost daily. Nonetheless, something arrived in my mailbox the other day which my virus software passed as clean. But it was from someone I didn’t know, with an executable (.EXE) attachment, so I didn’t touch it. I updated my virus software and ran a check and, sure enough, it was a virus.

Even had this piece of mail claimed to be from someone I know, I would have been suspicious unless I had been expecting to receive such a file from that person right then. Many viruses disguise themselves with fake email addresses pulled from your own address book, and/or someone you know may be infected and not know it himself.

Another Reason to Secure Your Computer

Some viruses are now looking to turn your unprotected computer into a spam-generator, especially if you have a high-speed, always-on connection such as cable or DSL. Such abuse of your system could result in your service being cut off by your Internet Service Provider. Read all about it.

Some Positive Aspects of Italian Education

Kids commuting into Lecco for high school

I have devoted many words to the things I don’t like in the Italian education system; now it’s time to talk about some things that I do like, particularly in comparison with the American system.

American schools are largely funded by property taxes in each local school district: the higher the value of the homes in the district, the wealthier the schools. This creates a vicious circle: parents buy or rent homes in the wealthiest area they can afford, so that their kids can go to better schools, then the rich (school districts) get richer, and the poor get poorer.

In Italy, the public education system is centrally managed and funded, so you don’t get these kinds of gross inequities. And there is freedom of choice: any child can go to almost any school. Elementary and middle schools give preference to kids living nearby, because most parents choose schools close to home for their young children, but most schools have room for kids from other neighborhoods as well.

The choices are not always obvious. For Ross’ preschool and elementary we chose Parco Trotter, because it was close to home and uniquely situated in a huge park. But the son of our portinaia (building concierge), living three floors below us, commuted a couple of metro stops to an elementary school which had a better reputation academically – it was well known in the neighborhood (though not by us, since we were newcomers) that Parco Trotter did not prepare kids as well for middle school. And, as I’ve mentioned, for the first two years of middle school Ross commuted across town, to an exclusive yet public school.

At the end of middle school, students choose both the type of high school they will attend, and its location. In a city like Milan, there is usually more than one of each type of school, each with its own style, history, and reputation.

You might think that students in smaller cities would have fewer choices, but they can and do go to school anywhere within a large radius. Students commute to Lecco (the provincial capital) from far up Lake Como and its surrounding valleys, and some even come from Milan – 50 kilometers away, 40 minutes by train. Others commute from Lecco to schools in Milan. I have heard of kids commuting from Milan to the liceo artistico in Lecco, even though there are two or three licei artistici right there in Milan. I would not be surprised if the reverse was also true – kids from Lecco commuting to a liceo artistico in Milan – though I don’t know the specific reasons for either choice.

This freedom of choice fosters competition among schools; a recent article in Il Corriere della Sera told how some schools are offering courses such as Japanese and Arabic to attract students, while another is popular because of a well-organized exchange program with foreign schools (I researched this one, and was disappointed to find that this is only for short visits, a week or two, but there is an increasingly popular program wherein kids go away for their fourth year and penultimate of high school).

As the differences fade between licei and technical institutes, in terms of preparing students for university, I expect competition will become even fiercer. We can hope that this leads to more innovation in curricula and other areas, as we all (parents, students, schools, government, and society at large) try to figure out how best to prepare our kids for life in today’s global economy.

Deirdré Straughan on Italy, India, the Internet, the world, and now Australia