Rock ‘n’ Roll Jingles

High tech companies have often used rock ‘n’ roll to show how cool their products are. When Windows 98 was launched, with great fanfare, Bill Gates personally chose the Rolling Stones’ “Start Me Up” as its advertising song, to emphasize Windows’ cool new Start button. He apparently forgot the rest of the lyrics, which include: “You make a grown man cry.”

At a computer show one year I heard Philips’ new jingle, the Beatles’ “Getting Better All the Time.” They were using a version re-recorded by other singers, but in so similar a style that I wondered why they didn’t just use the original. Then, as I listened, I realized why. After “I’ve got to admit it’s getting better, a little better all the time,” the new version elided the line: “it can’t get no worse” !

Lecco Gospel

I borrowed a digital video camera from the office yesterday so I could experiment with video as a means of communication. I have had a video camera for years, but haven’t used it much because it’s analog, so everything I shot had to be painstakingly converted to digital before I could do much with it, and I never got around to acquiring a good encoder, so I was never happy with the quality. Digital is so much easier – attach the camera to the computer via a FireWire cable, and off we go. I haven’t even had to buy new software, as a combination of stuff I already had around has proved to be sufficient. Admittedly, I have more digital media software on hand than most people, thanks to my professional history.

So last night we went out to buy tapes for the camera, and then in search of dinner. We ended up at the Casa di Lucia restaurant in Lecco, where we had a very pleasant dinner out in the garden under a pergola covered in wisteria. As we were finishing our second course, we heard a lot of noise in the entry area, which eventually resolved itself into a gospel choir coming to sing for the diners. We had heard that there was a gospel choir in Lecco, but had never actually heard them. They’re quite good, though they could use some help on pronouncing English.

The lighting was terrible – already dark outside, and the singers were backlighted. The “backlight” setting on this Sony Handycam seems to make no difference at all. I tried Nightshot here and there (not in this clip), which made everyone turn green. In some parts of this clip, you can see the cooks working through in the brightly-lit kitchen through the window behind the singers. And I didn’t have a tripod, so this is a good example of unSteadicam! And the mike is the one incorporated into the camera, so you get all the background noise of the diners (Italians talk even during formal concerts…).

First Steps in Putting Video on a Website

I’m experimenting with ways to publish video on the web.

This first effort was labor-intensive:

  1. I started from a video clip I recorded from TV to VCR years ago, and digitized some time later to MPEG 1, using Adaptec’s then-current VideOh! device. The original file was about 20 MB, not great quality.
  2. Today, I used Windows Movie Maker (included with Windows XP) to compress the video, per instructions found here. The file squeezed down to 6.1 MB.
  3. I then used Macromedia Flash, again following the instructions linked above, to create a streaming video (that is, video that will play directly from a web page) in Shockwave Flash format.
  4. I used Macromedia DreamWeaver (as usual) to create a new page for my site, this one you’re looking at, and place the SWF file (still about 6.1 MB) on the page.
  5. Posted the page to my website as usual.

NB: In Dec, 2004, I reduced the size of this video (240×180 pixels) in order to conserve disk space and bandwidth.

(April, 2011 – Had to do a screen capture of the old swf file playing in my browser to get a format I could upload to YouTube.)

Why This Video?

This clip is the end titles of an Italian TV program called “A Sua Immagine” (In His Image), a weekly sermon by a Franciscan monk. Sometime around 1996 they redid the titles, featuring video portraits of a variety of people, I assume to show that we are all made “in His image.” The overall effect is lovely and moving.

I can’t claim credit for anything in this video except at the very end. The last face you see is my daughter, Rossella.

I assume the copyright belongs to RAI TV; if anyone gets mad, I’ll take the clip down. I don’t know who did the music; Italian programs repurpose music from all sorts of sources. This piece sounds like Patrick Doyle to me.

How I do it today

 

Where’s the Music?

I’m old enough to remember the late 60s/early 70s and the protests against the Vietnam war. I grew up singing protest songs, both rock and folk. So here we are, protesting again – but where’s the music? Michael Moore reportedly was upset because he couldn’t use The Who’s Won’t Get Fooled Again in “Fahrenheit 9/11,” so instead he used a tune by Neil Young, another aging rocker. Don’t any young musicians have anything to say?

Here’s a reminder from the Vietnam era; I listened to this while writing last week’s War is Virtual Hell piece.

“I want to thank you, sergeant, for the help you’ve been to me.

You’ve taught me how to kill and how to hate the enemy.

And I know that I’ll be ready when they march me off to war,

And I know that it won’t matter that I’ve never killed before.”

Tom Paxton, The Willing Conscript The Willing Conscript

The Great Global Conspiracy

“There are, of course, conspiracies in American life: Watergate was one; Enron seems to be another. And conspiracy theories have oozed through the history of the republic from the days of anti-Masonry onward. But it was Kennedy’s murder, coupled with Oswald’s, that left our era more inclined to reach for conspiracy as the explanation for certain events – from Roswell to the moon landing to Whitewater – that we cannot understand, or for some reason wish to believe never happened, or inflate with a significance they cannot possess.”
Freed From Conspiracy, By Thomas Mallon, November 21, 2003 New York Times

This editorial explained a lot to me. I have wondered why some people want to believe that there’s a conspiracy behind just about anything. When I frequented Internet discussion groups on behalf of Adaptec/Roxio, I observed people who insisted that just about everything that went wrong with computers was part of a Microsoft conspiracy to… what? Cause ulcers worldwide?

Everyone loves a good conspiracy theory, perhaps because, no matter how “fiendishly clever,” a conspiracy is easier to grasp than the huge, messy truth. Such theories are fun, but, even from my limited perspective on the vast corporate world, I think I saw what was actually happening.

Basically, any organization is considerably less than the sum of its parts. Your company may have many smart employees but, most of the time, they will not be able to use their smarts efficiently. So much gets in the way: individual egos, bureaucratic structures, territoriality, inertia, lack of resources, cultural and character misunderstandings (or the opposite, groupthink). Hell, it’s hard enough to overcome these kinds of problems in that much smaller organization, the family.

So most companies don’t work very well, and most of what any company manages to produce is the precious little that survives many trials by bullshit.

Which means that Microsoft, as a very large organization, is collectively very smart – but also very dumb. It’s certainly not smart enough to pull off the kinds of grand conspiracies that people wish to attribute to it. (Microsoft has tried to get away with all sorts of things, but has been amazingly dumb about it, for example leaving trails of incriminating emails. Hello? Are we a software company?)

Most national governments are even larger than Microsoft, with few agreed-upon goals (at least Microsoft has a clear goal of making money for itself and its stockholders), so governments seem even less likely to accomplish any hidden grand design. Very occasionally, a government manages to achieve a grand goal that everyone agrees on, out in the open. Master plans hidden away from public view either don’t remain hidden, or don’t succeed.

What all organizations aim for, from the largest to the smallest, is to SURVIVE. In any way possible. That’s what we all grope towards, however blindly or inefficiently. Companies are created to make money by producing goods and services. Governments come into existence to serve their citizens. But all types of organizations are sooner or later subverted to support the survival of the structure and the individuals within it. Hence, for example, the power of France’s large public sector. Everyone agrees that it would be best for France and her taxpayers were the numbers, salaries, and pensions of civil servants to be reduced – everyone except those civil servants themselves, and they can bring government to its knees with strikes.

Some politicians (and even some civil servants) start out with ideals or ideologies, changes they see a need for and hope to gain sufficient power to make. Yet almost all end up focused on retaining power, by hook or by crook. Is this because power is so inherently corrupting? Or just survival instinct? If you are part of the power structure, you’re more likely to survive, whatever happens around you.

It all goes back to Darwin. From the single gene, to the cell, to the conglomeration of cells we call an organism, on up to the family, the company, and the government, everyone’s fighting for survival, both individually and as a “body” of whatever sort. Should we mourn this inherent banality in the human spirit?

I think not. After all, this is what we – and all our fellow species – have evolved to do. If our ancestors had not been in it for survival, we wouldn’t be here to tell the tale.

But neither do we have to give in to it. The fight for our individual survival does not excuse us from giving others equal rights to life, liberty, and the pursuit of happiness. There will be excesses, rules and laws will be broken. Shake your head, sigh, keep pushing back. But don’t give in to the fallacy that it’s all a big conspiracy. If there were such a monster, we could find it and behead it. But there’s no single monster. What we’re up against are the many-headed monsters of stupidity, greed, and the survival instinct – in other words, “we have met the enemy, and he is us.”

Deirdré Straughan on Italy, India, the Internet, the world, and now Australia