Twenty Years of Being a Woman at Tech Events

Since the early 1990s, I have attended tech events large and small in the US, Italy, Germany, and India. I was usually one of a small number of women attending or staffing in some technical capacity, i.e. able to speak knowledgeably about technologies and products. There were always other women around, but most of those were contracted for the duration of the event to work in a booth, taking business cards and giving out schwag. That work is useful and needed, but was not what I was there for.

I understood early on that I was an anomaly. A few times I even played on it: wearing a miniskirt while on booth duty, then waiting in glee to see how long it would take people to realize that I actually knew what I was talking about. (In Italy, it is not unusual for women to wear miniskirts to professional events.) But, even when I played with it, I wanted to be recognized for my brains and technical knowledge, not for my body.

No matter how I dressed, it was always an uphill battle.

I myself have not experienced overt harassment at a tech event, though I know very well that it happens. I experienced a more subtle (and probably unconscious) form of harassment in having to prove my technical knowledge, over and over. In most people’s minds, a woman in a booth by default is fit only to swipe badges and serve coffee. Then: “Oh, you actually know something! How unusual!” It gets… tiring.

There were more blatantly sexist things going on around me, constantly. Some memorable incidents include:

CeBit, Europe’s equivalent to Comdex/CES: In 1994, three female Italian colleagues staffed a booth for our small company there, and were very popular with (male) partners and customers. The following year, the company sent three men. The same partners and customers would walk up to the booth and ask: “Where are the girls?” – then walk away in disappointment, without leaving so much as a business card. (Of the two groups of three, each time, one person was technical and the other two were sales/marketing.)

But the real attention-getters at CeBit were the svelte women walking around in skin-tight ski suits printed with a Swiss cheese design – a marketing campaign by the government of Switzerland. Men chased them around the pavilions to take photos.

CeBit also featured beer tents which, in the evenings, quickly became rowdy with businessmen drinking and singing. I didn’t go in. Being among few women in such a situation, my best hope would have been to be mistaken for a waitress. No doubt I missed some industry networking opportunities.

The Adult Entertainment Expo used to be co-located with CES in Las Vegas, to “help exhibitors minimize travel expenses and maximize networking opportunities.” One of the years I staffed a booth at CES, we were in the same building as the Expo, leading to scenes in the common hallways of male tech staff chasing after women porn stars for autographs and photos. I was amused, but there was a blur to this situation that I didn’t like: was I there as a subject or an object? Given that most of the women present were there to be looked at, one way or another, people might understandably be confused. At least there was no doubt about the women porn performers’ starring roles in their products, while I, as a woman, was not assumed to be a co-creator in the technology I was selling.

CES hasn’t changed: it continues to feature “booth babes” in scanty clothing (or practically none). This is now sanctified as “tradition” and because “sex sells.”

The idea that women exist primarily for men to look at so permeates tech events that there have been multiple incidents of men posting photos of “the babes of [event]” – including women who were there as attendees and speakers – and claiming that those women should feel flattered!

Then there was the tech scene in Italy, which I’ve written about before.

And I almost forgot to mention, because it’s been so immutable a part of the tech conference experience forever, the very small numbers of women speakers.

In sum: The full impact of how women are presented, perceived, and treated at tech events cannot be fully felt or understood via any single incident, no matter how egregious. What weighs on women in tech is year after year after year of these incidents and attitudes.

So, when we react with rage to the latest example of sexism in tech manifesting at a conference, we’re not being “overly sensitive”. This is a severe allergic reaction, built up over multiple exposures. It’s all the more discouraging to see how little has changed in twenty years – little improvement, and no end in sight.

How I Shoot Video in 2015

Current Rig

(This is an update of what I used to use. I have ditched the Beachtek adapter, though it might still be useful in some situations, and the Rode VideoMic, ditto.)


I am still faithful to the Canon Vixia models, though I’ve finally made the switch from tape to memory cards. (Which I am now completely paranoid about losing.) A good-quality consumer camcorder now costs around $200.


I still love the Sennheiser mic sets like this one – at least, when I have a corporate budget to buy them with (these have not diminished noticeably in price since I first began buying them around 2008). But, for home and personal use, I make do with the camera’s internal mic and it’s usually fine.


It’s worth buying something a little better than the cheapest possible tripod, to try to get a smooth swivel in the head mount for when you’re filming a speaker who moves around a lot, or panning a room to get focus on different people speaking in a panel or group. My current work tripod is a Manfrotto compact model, because it’s handy to be able to stash it in a backpack or carry-on. I’m not entirely satisfied with the swivel on this one, however.

Filming on an iPhone

In a pinch, I use my iPhone. It’s not my favorite option, because:

  • The zoom is hard to use, and noticeably diminishes video quality.
  • Just because of the way it fits your hand, an iPhone is harder and more tiring to hand-hold and keep steady. However, in a situation where I’m reduced to using it, I’m also not likely to have any kind of tripod available. (Yes, there are tripod mounts for iPhones, and you should certainly get one if you’re going to use a phone for extensive filming.)
  • You have to have plenty of storage space free on the phone to shoot long videos and, when you’re in a hurry, it can take too long to clear stuff off your phone to make room.

But I have used iPhones to film in many situations, including a full-length OSCON talk.

Indian cricket fans in Sydney

Watching Cricket in Sydney

I see a lot of cricket lately, because Brendan loves it. He’s good at explaining it, so I’ve even become interested (which has not been the case with any other sport I’ve encountered in my life).

While we were in Australia this year, an international test match was being played between Australia and India. Naturally, we had to go! This was Day 1 (Jan 6, 2015) of the match at the Sydney Cricket Ground. Frankly, this happened to be a boring game, one of a series of disappointments for the Indian fans. I know from other matches I’ve seen (including the current ICC World Cup) that cricket is by no means necessarily boring. Still, it was an interesting experience to be there.