^ filming at the Open Storage Summit after-party
I don’t claim to be a professional videographer (for one thing, I’m entirely self-taught). I do videoblogging, which is fundamentally different.
From my (very limited) experience, it seems that professional corporate video is, usually:
- thoroughly planned (and likely scripted) in advance;
- involves quite a lot of large, heavy equipment, with multiple people to set it up and run it.
- the people who do this know how to do media, but don’t necessarily know much about what or who they’re filming (nor do they need to).
- filming often takes place in a studio, which may need to be reserved well in advance, or in some other carefully-planned, controlled location;
- professional post-production (editing, compressing, and posting video) can take a long time
- all of this is expensive
Videoblogging, on the other hand:
- eh… not so planned. When I go to an event, I have an idea which talks I want to film, but things usually get added or subtracted at the last minute. Alongside the formal talks, I also try to grab interviews and other material.
- equipment is minimal and light, reasonable for one person to move around and manage.
- a videoblogger is part of the community, and therefore can see and take advantage of filming opportunities as they arise – or create them.
- shooting can take place anywhere – no reservation required.
- post-production is quick and dirty – the important thing is to get the material out FAST
- all of this is cheap