The End of an Era

Yesterday I said goodbye to the subscribers of the Roxio newsletters. And the email came pouring in. Sure, I’ve heard from people about the newsletters before. I always knew I was doing something right there. But (in spite of my considerable ego) I didn’t expect the warmth and kindness of some of the messages I received. Nor had I realized the extent to which I seem to have touched some people personally. Would I do this again? Yes, absolutely!

I don’t really know you, but I have the impression to know you from this tiny link. You’ve been a valued, *trusted* voice on many fronts.

I have found your writing to be “my kind of style”, very informal, sounding like it’s coming from a real living, breathing human instead of some corporate stuffed shirt in some cube somewhere.

In the short time I’ve been reading your Roxio newsletters, I’ve seen that you usually put some personal [HUMAN] touch in your work. So folks feel like there’s someone there, not just machines and programs. I like that.

Now you’re leaving Roxio and you’ve done something I’ve never seen anyone in the business sector do. You said goodbye. You didn’t just disappear. You’ve bid farewell. Lady, I appreciate that level of consideration you have extended to others. In today’s full-streaming online world, that is truly a nice little gift to receive! And I thank you for your gift.

You don’t know me, but you really has been a mentor in my World. I always thought you were some sort of gimmick to the company and that you were not real!

Like many others who have written you, I feel that your Adaptec/Roxio newsletters were much more than the typical “corporate communication”. I felt very strongly that there was a person who cared about the people on the mailing list — someone who wanted to empower them through Toast (and related technologies) to be the best that they could be. While sometimes the content was largely written by someone else, it was always useful, relevant, and clear — the hallmarks of a good editor. They were always a pleasure to receive… Not just for the information content, but because of the human face that accompanied them.

It was always good to find your newsletter in the intray – just like hearing from a old friend, who had some helpful tips to pass on. I will miss your warm and personal newsletters.

You have a very good writing style and it is this style that has kept me subscribed to the newsletters. Sorry to see you go.

Thanks for being a great support person who answered my questions perhaps before I even thought of them.

Your Adaptec/Roxio articles are among the MOST INFORMATIVE and accessible stuff I’ve read on CD-R Topics. …wonderfully chatty and friendly newsletters…

A really innovative, imaginative and charming person came through every time. I always enjoyed your e-mails and they made me a loyal customer of Adaptec/Roxio.

Your column was innovative, helpful and unique. I’ll miss your enjoyable, informative, and gracious reports. “You’re a Hard Habit to Break”

I’ve also appreciated the caring tone of your newsletters. I will miss not only your expert advice, but your clear, witty and superb writing style.

I have come to depend on your newsletters for hints, tips and a lot of humor. It’s been delightful having you as our hostess at Roxio.

Thanks to you, I went from a babbling idiot to master of all things CDR / CDRW. It was always a pleasure to read your newsletters, your personal touch made them so much more enjoyable. It made them standout and made the corporation seem a more friendly one even if it had an identity problem.

I feel as if you are a personal friend who always took time to help us discover new things with our computer-related hobby.

…it’s like losing a sister …feel obliged to you for much excellent advice, a great sense of forthright humour and a very human face, indeed.

You did something few can do on the net – you came through as a person, and friendly too.

We have enjoyed your help and friendliness. [Our workplace] won’t be the same after you are gone, it’s as though you were right here with us. We just want to say thanks for all the help and tech support. I know you don’t know us, but we all feel as though we know you.

Though we have never met, I looked forward to you regular e-mail as much as those from friends and family. I will personally miss the one on one feeling that I felt from you. You had the knack of putting a human and articulate side to the inanimate and often faceless e-mail.

I’ve enjoyed your e-mails … have had a sense of you as a ‘friend’ … Keep up your style and tone … it works.

How could you do such a thing I have only just got used to receiving e-mails from you being a new customer.

thanks for your wisdom – perky sense of humour – unflappability – and ever sincere honesty.

Thanks for being a human person that listens to the people.

Somehow Deirdre, you made friends whom you very seldom heard from. This newsletter of yours became so much part of my regular post, that maybe I’ll unsubscribe now.

I always looked forward to your news letters. I never really viewed them as Adaptec/Roxios letters but called them “Deirdre Grams”.

Just a note of applause for the info, energy you expend, and the tone or flow of the Roxio newsletter. I find it extremely informative . . . and user-friendly.

Probably what I enjoy most is your tender and gentle and loving approach. Makes me want to read and re-read it. …a warm, friendly writing style


{D: …and ‘the experts’ say that email is a poor medium for communicating emotion!]

Some comments that were less emotional but nonetheless very sweet (and flattering!):
Your emails are kind of like the National Geographic magazine, you never throw them away.

You’re such a clear writer; you remind me of J.K. Rowling.

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