Found an old piece of video that reminded me of some of the fun and challenging things I did at TVBLOB, Fabrizio Caffarelli’s second startup, including:
Software interface and interaction design: Developed feature requests into step-by-step schematics of UI states and behaviors , worked with engineers to ensure correct and coherent implementation, worked with marketing and graphics team on graphic look-and-feel. Edited UI language directly in Java resource files (via Eclipse). Tested and refined usability, general testing.
Customer support process: designed custom web applications and SalesForce materials and processes to integrate with company’s custom back-end systems.
Managed, wrote, edited, and translated technical documentation for TVBLOB’s software and hardware. Provided technical input, copy editing, and translation for marketing and other materials. As part of documentation, I also did instructional videos like the above.
In 2004, I attended a talk by Margaret Heffernan at a business women’s club in Milan. She was launching her then new book, The Naked Truth, and one of the key lessons she shared was that we all should be striving to earn “walk-away money” – the amount of money you’d need to safely walk away from any job or situation, while still being able to support yourself for as long as needed.
“Walk-away money” is the polite phrase; it’s also called “fuck-you money.”
Translation for my non-Aussie readers: “Doing it tough” is an Australian expression that roughly means “to do something that is hard” (sometimes willingly, sometimes not), as in: “Melbourne has been doing it tough with lockdowns.”
The Gregg-Straughan household also knows a thing or two about doing hard lockdown: we did it for eight months last year. We as a family started sheltering in place before it was in any way required where we lived (the California Bay Area), because I have pre-existing conditions that probably make me more likely both to catch and to die from the COVID. I still have close ties to Italy, so I was aware early on how dangerous this virus was.
So was my daughter – she was lobbying her university in New York to switch to online learning weeks before they finally decided to. Later, when things got truly horrific in New York, the dean apologized to her for not having taken her concerns seriously earlier!
There is and always has been an element of remote work in every multinational corporation (even small ones). When a company is globally distributed, its employees are rarely or never all in the same place at the same time.
People learn to deal with this. It means strange hours sometimes, and in the past meant travel (though that is now difficult). Remote collaboration can always be done better, and we all have more to learn and invent about this way of working, but many businesses have for decades been working effectively with far-flung colleagues (some of my Sun Microsystems colleagues spoke about managing globally distributed teams at GHC 2009). Somehow, teams do manage to thrive and innovate across international borders.
As part of my regular commute, I used to drive past the Nvidia HQ building while it was still under construction. No one flying in or out of San Jose airport could miss Apple’s giant donut, completed around the same time. Facebook bought the (already large) Sun Microsystems campus ten years ago, and added the world’s largest open plan office as part of a suite of new buildings across the road. Last I heard, Google was still going ahead with plans to build a big new campus in “downtown” San Jose, and Amazon continued constructing new buildings in Seattle even as it was one of the first companies to tell its staff to work from home last year.
How does all this affect remote work? My suspicion is that, the more a company is invested (both financially and otherwise) in big, gaudy real estate, the less likely it is to support remote work for its employees. It’s hard to justify billions spent buying prime land in some of the world’s most expensive locations, and more billions spent building gigantic monuments to executive hubris upon that land, if you’re now allowing all that to stand empty.
