Category Archives: Italy

Jes’ Plumb Iggerant

American Companies Demonstrate Lack of Global Vision

One thing that makes me insane about trying to do business with many American companies is their sheer ignorance about the rest of the world. You might be surprised at the big names that fall into this trap. Examples:

A bank sent a letter that I needed to call them, and helpfully provided a number for me to do so. 866 area code? Where’s that? Oh, it’s a new toll-free number. Well… let’s try anyway. “The toll-free number you have dialled is not toll-free if dialled from outside the United States.”

Now, mind you, the letter they sent me had my address printed at the top, you know, the address that includes ITALY. And there was no other number printed anywhere in the letter or letterhead that I could call. Fortunately, I have some normal numbers scribbled down from a similar occasion a few years ago.

Later – When I finally found the right person, I mentioned the toll-free number problem. He apologized and said that the error had been spotted after the letters were printed, and some were reprinted with a more useful number, but mine slipped through the cracks. At least they knew a mistake had been made. Most American businesses, even those who do plentiful business overseas, have no clue that their toll-free numbers are NOT international.

NB: I used SkypeOut to make the phone calls, which saved me a bunch of money. They had a few glitches at the beginning, but it seems to be working fine now. Now I just have to get back in the habit of calling people.

Last summer I was in the US, and decided to pop down from Boston to DC to visit friends. I looked on one of the travel sites, Expedia or Travelocity, I forget which, and found a flight at the right time and price. Got through the booking process all the way to billing – which meant I had already typed in a lot of information – before I slammed up against a screen that wanted me to enter a US address for my credit card. My credit card is billed in Italy. The site had no provision for that. Nor did its rival, my next try.

I then went to United Airlines’ site, to see if they would give me the same price on the same flight. Yes, they would. Cool. Got through screens and screens of required information, and – boom! – this site doesn’t accept a non-US credit card. NB: This card is issued by an American bank and paid from an American bank account, they only send the statements to Italy. But there’s simply no way to enter a non-US address on the forms on many websites.

So I called United to see if I could purchase by phone. Half an hour later, the second agent I had been passed to finally concluded, in some frustration himself, that there was NO WAY I could use my credit card. Hello? United? Are you an international airline? Do you EVER have customers from outside the United States? Find a travel agent, you say? How can I – they’ve all been driven out of business by Expedia, Travelocity, and the airline websites! I finally had to use my friend’s credit card and pay her back with a personal check – imagine how humiliating this would have been in a business situation.

Ross wanted an iPod for her birthday this year. Okay, these are bound to be more expensive in Europe (I’ve never even seen one here) so, since she was in the States herself at the time, I figured I’d order it directly from Apple, where I could have it engraved with her name and a message: “15 GB for 15 years” – ain’t I the coolest mom ever?

Guess what? Apple wouldn’t take my credit card.

Well, when all else fails, there’s Amazon, who never turn up their noses at my money (although some of their “partner sites”, such as Drugstore.com, do). They even went the extra mile on customer service. This particular model of iPod was discontinued two days after I ordered it, resulting in an immediate $50 price drop at Amazon. They credited the discount back to my credit card, AND say they’ll give me a $50 gift certificate. Thank god somebody knows how to treat customers.

Now, of course, the iPod is having problems, I can’t get it recognized by my Windows machine all of a sudden. And Apple tech support appears to be non-existent. But that’s a gripe for another time.

Italian Recipes: Scrippelle

Saturday night we had scrippelle, a traditional treat from Abruzzo. You can think of them as crepes made without milk, or very, very thin omelettes. These had been home-made for us by family friends, Enrico brought them back carefully wrapped in layers of plastic with a wet dishtowel, storing them in fridges when he stopped along the way. They freeze very well, but we decided to eat them right away.

The simplest way to prepare scrippelle is to roll them up with lots of freshly-grated parmigiano inside, place three in a shallow bowl, and pour fresh, hot chicken broth over them. Sprinkle with some more parmigiano if you like, and dig in.

Italian Recipes: Panzanella

Today’s lunch was panzanella, another good thing to eat while tomatoes are in season. I more or less follow the recipe from The New Basics Cookbook, except that I didn’t have any of the herbs. Basically, you make home-made croutons by frying chunks of dry, old bread.

…which is a great way to use up dry, old bread, BTW. We always end up with a lot, partly because we overbuy and undereat, and Italian fresh bread goes stale very quickly, sometimes within the day. Whatever I can’t use up making croutons, or bread cake (recipe another day), or crumbs, goes to the horses – horses love dry bread.

Where was I? Bread: chop into 1-inch cubes (roughly), sauté in butter and olive oil with minced garlic, fresh herbs if you have them. Pepper. Remove from pan into a large bowl, toss with fresh-ground cheese. The recipe says parmigiano, my grater currently contains odds and ends of sharp aged cheeses, I don’t even know what all.

Then chop ripe tomatoes, thinly slice red onions, toss with oil, red vinegar, salt, and pepper. When ready to eat, add the croutons.

The Family That Eats (and Drinks, and Talks) Together

News sources reported recently on a survey of American teens which shows scary correlations between the habits of the people kids spend time with, and the likelihood that they themselves will do various things (drugs, alcohol, sex). It seems that hanging out with the proverbial “wrong crowd” really can lead to trouble.

The New York Times goes on to say: “The survey suggested a simple way for parents to reduce the likelihood that their teenage children would smoke, drink or use drugs: have dinner with them. Teenagers who reported having fewer than two family dinners a week were one and a half times likelier to abuse these substances than those who had five or more dinners a week with their parents. They were also more likely to have sexually active friends or spend more than 25 hours with a significant other. But as teenagers grow older they are less likely to have family dinners, the survey found; older teenagers are also more likely to be substance abusers or engage in sexual activity.”

I have written before about the central role of family meals in Italian culture, and how they help Italian teenagers to grow up civilized. Eating together isn’t a panacea; drug and alcohol abuse do exist in Italy, and alcohol abuse seem to be on the rise particularly among young people.

But Italy has a long way to go to “catch up” on that front, and there is hope that it won’t go that far. After all, many Americans are attracted to Italy’s more leisurely, family-oriented lifestyle – there’s even a book about how to live an Italian lifestyle in the US. (NB: I have not read it, nor am I likely to.)

A New York Times opinion piece today on curbing teenage drinking says: “This summer, we’re celebrating the 20th anniversary of the minimum drinking age of 21, signed into law by President Ronald Reagan in 1984. That legislation has saved an estimated 20,000 lives.” The author calls for more funding for enforcement to prevent underage drinking.

At 18, Americans are old enough to vote, and to make life-or-death decisions such as joining the military. They’ve been driving since they were 16, unlike European teens (driving age is 18 here), and most are leaving home to go to college or enter the work force – they are legally independent of their parents. Yet they’re NOT old enough to drink. Huh?

As usual, American culture focuses on the wrong things. You don’t stop teenagers doing stupid things by telling them not to – which is simply hypocritical when most of their parents did the same, or worse, when they themselves were teenagers. Teenagers can spot hypocrisy miles away, and rightly despise it.

You also don’t stop kids doing “bad” things by “shielding” them. In spite of the censorship of American television, most kids are very familiar with the word “fuck” by third grade or so.

And you don’t stop teenagers having sex by pretending it doesn’t exist, or that it only exists within marriage. I’ve recently been told by a friend, who works in pregnancy prevention in the US, about studies showing that, in households where sex is freely and openly discussed, kids tend to start having sex later.

Adults drink, and swear, and have sex, and it’s useless to pretend that we don’t. Teenagers are growing up, they want to feel adult, and want to do these “grown up” things themselves. You can’t stop them doing things; you can only try to prevent them from hurting others or getting hurt themselves. (Morally and emotionally, as well as physically.)

The solution is honesty, openness, and responsibility. Let kids learn to drink responsibly, by starting at home, at family meals. Teach them to have safe sex, by talking with them about it, answering any and all questions, and getting them to a clinic for birth control. As for swearing, I learned about swearing responsibly from my dad long ago, when I was about 10 years old:

“When you drop a hammer on your toe, it’s okay to swear,” he said. “But you don’t sit at the dinner table and say: ‘Pass the fucking salt.’ “

Winetasting – Valtellina Reds

Back in February, we were invited (as Slow Food members) to attend a presentation of Valtellina wines in nearby Erba. Since we moved to Lecco, we’ve missed out on all the Milan Slow Food events, and there haven’t been many here in our area, so we were happy to go to this one even though we already know quite a few Valtellina wines – they have been our favorites for some years.

This event was a wine tasting plus dinner, at a cost of around 45 euros each if I recall correctly. Which turned out to be cheap, considering that we got a six-course meal and all the wine we could drink.

We came in towards the end of the press conference/discussion, which had about 50 attendees, most of whom seemed to be the wine producers themselves, plus a few journalists and critics who already knew Valtellina and its wines very well – very much preaching to the choir. If they really want to get these wines noticed and appreciated elsewhere, they are going to have to work harder to get the non-believers to attend their events. Amusingly, just because we were there, people seemed to assume that we were somehow involved in the industry. Enrico tried to use this to scam some free wine glasses from the head of the Triacca winery, but we never received them.

When the conference ended, we went to the reception area, where a long table was set out with about 30 different Valtellina wines, and very attentive young waiters pouring them. We could taste any or all, and between the two of us managed to get through most of them – on empty stomachs. So you’ll forgive me if I don’t remember much about the dinner!

This event happened to be the last of RistorExpo, which we had not attended – from what we saw as we passed through the expo area, next year we will definitely have to go. There had been other dinners and tastings in connection with the expo that I’m now sorry we missed. Chefs had come from other parts of Italy for some of these, so I got to chatting with a guy from New York, working at one of the famous restaurants in Tuscany, along with his delightfully extroverted Tuscan boss. We’ll have to check out that restaurant sometime.

Nebbiolo Grapes - Valtellina wines At the dining tables, when we eventually reached them, each place was set with six wine glasses. We were twelve to a table, with one wine producer at each. Ours was Elena Fay, who unfortunately was sitting across the very broad round table from me, so I didn’t get to hear much of what she said. Another person at our table was a wineseller in a small town further up the lake.

As the glasses imply, Valtellina wines are made from the Nebbiolo grape, which is also the basis of many Piemontese wines. I’m not a wine expert, but I do love these rich reds, especially the Sfursat that I have written of before. Our favorite, the Cinque Stelle from Negri, has become better-known in recent years, and is now priced out of our range except for very special occasions.

Dinner was the joint effort of chefs from two different Valtellina restaurants, one of which was Il Cantinone. The dinner was so good that we went to the restaurant on another occasion, when we happened to be in Madesimo, and ate extremely well. It’s a member of the Ristoranti del Buon Ricordo group.

As I said, I don’t remember much about the dinner, except that it was delicious – part of the reason I’m not very good at writing descriptions of the food is that I frequently don’t remember it very well the next day! I did have the presence of mind to take a picture of the lovely dessert.