More Things to Buy in India – The Growth of a Consumer Society

^ Buduram the mochi (shoemaker), Landour, Mussoorie, 1980

When I first went to India in 1977, there wasn’t a lot to buy anywhere in the country. The basics – food, clothing, shelter, transport – were all available, but the consumer goods industry was severely undeveloped, thanks to a government attitude of “Be Indian, Buy Indian”, enforced by high import tariffs and strict foreign exchange controls.

You bought food (and many other staples) at street stalls or open-air markets, or from vendors who came to your door with baskets on their heads – there was no such thing as a supermarket, and very little packaged food. Milk, for example, you got from a local dairyman who brought it to your door, fresh from the cow that morning, in a tin container with a measuring cup. (In cities there were dairy cooperatives which aggregated the output of many small dairy farmers.) You had to pasteurize the milk yourself by boiling.

^ milk delivery in Mussoorie, 2007 – not much has changed

The variety and quality of foods was limited, especially in smaller towns like Mussoorie.

^ subziwallah (vegetable seller), Mussoorie, ~1981

Shops, even in Connaught Place (then Delhi’s poshest shopping area), were mostly dim and frowsy. Once you had exhausted your need or desire for gorgeous hand-woven textiles and other handcrafted items (of which the Indian middle-class consumer already had quite enough, thank you – these things look far more exotic when you don’t live there), there simply wasn’t a lot on the shelves. The branded goods available were few and poorly packaged, nothing like the overwhelming slickness and variety available in the US.

The first time a modern American car showed up in Mussoorie (driven by a US embassy employee) in 1981, children ran up to look at themselves in the mirror-like surface. The two models of car then available in India did not come with glossy paint.

Times Have Changed

On my recent visit to Mussoorie (which is still, in many ways, a dusty little town), I was astonished to see this:

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It’s a retail store for Himalaya Herbals, a line of skin, hair, and personal care products and herbal medicines – very good ones, at prices which are, by my standards, quite reasonable. But Rs. 150 for a bottle of shampoo can be expensive for millions of India’s buyers – they have more money than they’ve ever had before, but still far less than you and I. Companies operating in India have adapted cleverly to this market, for example offering single-use packages at Rs. 1.50:

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Food is available in far greater quantity and variety than ever before:

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^ subziwallah, Mussoorie, 2007

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What’s remarkable in the photo above are the fruits which were not even grown in India in the 1970’s: plums, grapes, apples, pears… I’ve also seen strawberries, nectarines, and out of season mangoes transported from south India to north. India is growing olives and wine grapes, and producing some decent wines (I like Sula‘s rosé).

Though you can still get it from a local milkman, milk can also be bought in shops in tetrapak cartons, UHT-treated for a long shelf life. Amul Dairy was already a national company when I was in school, but in Mussoorie we knew it for butter, cheese, and chocolate, not milk. Note the water buffalo on the carton. Indians prefer the flavor of buffalo milk, which has a higher fat content than cow milk. (In Italy, mozzarella di bufala is considered the best for the same reason.)

There are national chains now: in the above photo, taken in Dehra Dun (the capital of Uttarakhand), you can see Habib’s (beauty salon), Himalaya Herbals again, and Café Coffee Day, one of at least three coffee chains in India today. Barista was bought last year by Italy’s Lavazza coffee company. There are supposed to be a few Starbuck’s outlets in India, but I never saw them. I did see Costa Coffee, another international café chain, in Delhi and Mumbai.

And there are shopping malls and supermarkets (this is in Dehra Dun):

In India’s large and mid-sized cities, you can buy many of the same brands (even at the same prices) that you’d find in any world capital, as well as attractive and well-made Indian brands. On the other hand, low-cost and hand-made goods are still easily available – the shoemakers in Mussoorie still make great shoes, and nowadays have more outside influences to inspire them:

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^ mother-daughter cowboy boots, handmade in Mussoorie

As I keep saying: now is an interesting time to be in India…

Decorating in Italy – Asian Style: Adding Some Eastern Touches to Our Lake Como Home

When we moved to Lecco, we consolidated the contents of our household from Milan with Enrico’s parents’ stuff from their apartment in Rome (they were by then retired to a much smaller place on the seaside in Abruzzo).

In this way we acquired some beautiful furniture, fixtures, knick-knacks, and paintings – all lovely stuff, but… it wasn’t mine, and didn’t reflect anything about my life, nor even our life together.

I did have a few items to contribute, such as these paintings – the one on the left my mother commissioned for Rossella from Iowa artist Killy Beard, the one on the right Mom had done for me by a Thai artist many years before that.

Our ground-floor half bath also displays some of my Asian history (along with our collection of humor books, for those who like to read while enthroned).

There’s a Balinese mirror frame (from my stepmother, Ruth) and two Javanese shadow puppets (Samar, the dwarf protector of the city of Semarang, and Arjuna). Reflected in the mirror is a Kathakali dance mask I bought in India in 1980.

^ During my recent trip to India, at Dilli Haat I bought some leather shadow puppets, if I remember correctly they come from the central Indian state of Madhya Pradesh. The figures are (left to right) probably Sita, definitely Ganesh (who else?) and probably Lakshman.

But my favorite is this guy:

Ravana: there were several versions of him, but I couldn’t resist the shit-eatin’ grin on this one.

Finally, as you can see in the photo at the top of the page, I have hung outside a long string of Tibetan prayer flags that my classmate Teeran gave me for my birthday this year. I probably failed to observe the auspicious time and style for hanging them, but at least we are in the mountains!

post script: I later returned to Italy after a trip to the US (or maybe after I’d moved back to the US) to find  that Enrico had taken down the prayer flags. “The neighbors asked about them,” he said, “wondering if we were having a party.” Sigh.

The Crafts Museum in Delhi

Sunday, my last day in India, I hired a car to go into central Delhi, where I visited the Crafts Museum (on the advice of friend and commenter Alice). The collection is very interesting, some of it so beautiful and well made that I had to wonder where one draws the line between “handicrafts” and “fine art.” Explanations were of variable quality – some very enlightening, others non-existent. Poor lighting made it hard to really appreciate some of this fine work, sadly, especially the textiles – and I do love textiles, though I was already overwhelmed by many days of shopping for saris.

When you finish with the museum part, there’s a small courtyard surrounded by booths selling more crafts, some quite good, and the usual dance troupe – seems to be the same family, and certainly the same style, as employed at Dilli Haat.

There is also a museum shop, featuring a clutter of stuff from all over India that you might not easily find elsewhere. I loved the wrought-iron works by tribals from Madhya Pradesh (which I recognized thanks to a placard I had seen in the museum – the shop is devoid of explanation). These pieces feature delicate dancers in a style reminiscent of Native America’s Kokopeli. Human and animal figures are arrayed to form window gratings and other objects unfortunately too large and heavy to take home this trip. Someday. I did buy a little monkey, and another statuette whose provenance I know nothing about (pictured above).

I also bought a collection of plaster figurines from Bengal. I’ve seen these for years at the Central Cottage Industries Emporium in Delhi – and much better ones years ago in Calcutta – but always wondered about them because they seem too breakable to be kids’ toys, yet not artsy enough to be intended as decoration. But, thanks to another helpful museum placard, I now may have an explanation for them – somewhat different from the explanation I’d found for some similar figures at the Folk Art Museum in Santa Fe.

One big glass case in the Crafts Museum holds an entire miniature village, bustling with equisitely detailed and realistic clay figures (about 6″ tall), painted and dressed in real cloth. The attached placard explained that this was the work of a group of clay artisans originally famed for their representations of Hindu deities. The British in India, uninterested in gods, instead encouraged the sculptors to represent real Indian people of all sorts and professions, as souvenirs the Brits could take home to illustrate life in India to their untravelled friends and relatives.

My guess is that the set of figurines I bought is based on pieces originally intended to illustrate the staff of a typical British household in the Raj era, though this modern version makes a few subtle (or sloppy) changes. Let’s see whether we can figure out who all these people are.

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From the left:

  • The ayah (nanny) who would have looked after the British family’s children, though here she’s shown breast-feeding a child. This is confusing. She would not have been taking care of her own child while in the employee of a British household, but in all my readings about the Raj, I never heard of a “native” wet-nursing a white child. Hmm.
  • The valet – you can’t tell in this picture, but he is brushing a classic sola topee (pith helmet), though it’s the wrong color here.
  • Cook. Judging by the beard, he is probably Muslim – the preferred religion for cooks as they did not object to cooking meat (except pork).
  • Guy #4 may be some sort of general cleaner – is that green thing over his shoulder a dustcloth?
  • Guy #5 has books under his arm – the kitmadgar (butler) coming to do the household accounts with memsahib?
  • The big bundle of cloth over his shoulder indicates that this is the dhobi – laundry man. There are still plenty of these around, and they still carry your clothing the exact same way.
  • Greengrocer, carrying his wares on his head. It’s still possible in India today to have groceries (and many other things) delivered to your home.
  • This guy is wearing some kind of uniform; he may be a watchman (chowkidar).
  • Another probable Muslim carrying a possible leather bag over his shoulder – bhishti (water carrier)?
  • The last one on the right has a piece of clothing over his arm – probably the darzi (tailor), who would come to your house to sew your clothes. This, too, still happens – during a visit to Midlands, the girls’ dorm at Woodstock, I saw the darzi sitting in the lounge with his sewing machine, where girls brought him clothing for minor repairs or alterations.

any thoughts on this? I could be wrong about all of it!

Favorite Restaurants, in Italy and Elsewhere

Note: All prices may be severely out of date. Quality not likely to have changed.

Lake Como Area

These are full reviews – also see brief listings below for some more restaurants.

Elsewhere

Vegetarian Restaurants

Some tips for eating in restaurants in Italy.

Don’t want to eat out all the time? It’s also possible to eat cheaply in Italy.

Opinions

Some More of Our Favorite Restaurants

NB: My data on prices may not be entirely reliable; costs refer to a full meal (antipasto, primo, secondo, dessert) with wine, per person. You can of course save money by eating less! (By 2010, these prices are likely out of date! I have not eaten at any of these places in at least two years.)

But you don’t always have to go to restaurants; it’s also possible to eat cheaply in Italy.

Milan

Lo Scugnizzo

via Cassala 59

near the Romolo metro stop

tel 02 5811 1957

Fresh mozzarella from Naples daily, amazing seafood of all kinds. Pizza is also good. ~ euro 20-30

Vecchia Napoli pizzeria

via Chavez 4

tel 02 2619056

Fantastic pizza. Closed Mondays. Pizzas cost euro 7-12.

Osteria Grand Hotel

via Ascanio Sforza 75 (naviglio Pavese)

tel 02 89511586

Fabrizio, the owner, is head of one of Milan’s Slow Food groups. Excellent food, great wine list. euro 30-40

La Veneta

via G. Giusti 14

tel 02 342881

Antique recipes from the Veneto. Don’t miss the pasta e fagioli with radicchio, but everything else is wonderful as well. The owner is idiosyncratic and sometimes perceived as rude, but really he just has strong opinions on what should be eaten (and drunk) with what, and he’s probably right. Leave room for amazing desserts. euro 30-50

Ristorante da Bruno

via Gonzaga 6 (Duomo metro stop)

tel 02 804364

An old family favorite. Everything’s good. ~ euro 25-40

Gatto’

via Castel Morrone 10

tel 02 70006870

Mon 17:30-23:30, Tue-Sat 12:00-23:30

A brief but excellent Neapolitan-influenced menu, with an emphasis on top-quality ingredients. Possibly the best tuna steak I’ve ever eaten, lightly seared with a Japanese-style dipping sauce. Don’t miss the desserts.

near Menaggio

Locanda San Martino

Santa Maria Rezzonico and then way up the hill

tel 0344 50167 – reservations recommended

Excellent regional specialties including boar and polenta uncia (with cheese, garlic, butter, and sage), very cheap. euro 15-20

Lecco

Osteria del Viaggiatore

Corso Promessi Sposi

see my review

Taverna ai Poggi

via ai Poggi 14

phone: 0341 497126

Large selection of salumi and wines. Especially try the lake fish carpaccio and of course the local specialty, pizzoccheri (buckwheat pasta cooked with vegetables, cheese, garlic, butter, and sage). euro 25-35 at night, much cheaper at lunchtime (weekdays).

l’Azzeccagarbugli

Piazza XX Settembre

tel 0341 288063

A little pricey, but the servings are large by Italian standards. Particularly good meat, and an excellent selection of wines.

Morbegno

Ristorante Vecchio Fiume

Contrada di Cima alle Case

Nouveau twist on regional specialties. euro 30-40

Chiavenna

La Lanterna Verde

Fraz. SAN BARNABA, 7

VILLA DI CHIAVENNA 23029 SO (on the road going to St. Moritz)

Our absolute favorite, well worth the trip. During the day, eat outside and enjoy the amazing view of forests and waterfalls. euro 40-50 (cheap at the price!). See my review liked above.

Crotasc

via D.P. Lucchinetti 67

23020 Mese (SO)

map | my detailed review

Restaurant associated with the Mamete Prevostini winery.Specializes in salumi and insaccati (dried meats) and wild game. Five-course menus euro 25 and 30.

Il Capriolo

Subiale, Tel. 0341 875.017 – Cell. 328 749500

See my review; closed Thursdays.

Chianti

I Tre Castelli
Loc. Cintoia Bassa

Strada in Chianti

tel 055 8572227

Open for lunch and dinner, except Wednesdays.

Rita and Lino took us here. Excellent and unusual dishes such as a very spicy boar goulash.

Rome

Osteria Le Mani in Pasta

via dei Genovesi 37, Trastevere

Antica Taverna

via Monte Giordano, 12

da Alfredo e Ada

via Banchi Nuovi 14

An old-fashioned Roman osteria. Get there while you can – places like this won’t last much longer. euro 15-20Also go here

Mantova

Outside Italy

London

(locations in Brussels, Copenhagen, Paris, Delhi, Dubai, and Beirut
as well)

La Porte des Indes

Indian-French cuisine based on recipes from the old French colony of Pondicherry. I have had a lot of Indian food (lived there 5 years), but never anything like this. Amazing. Expensive.

Virginia/Suburban DC

Busara

Some of the best Thai food I’ve eaten outside of Thailand.

France

Le Ménestrel, Nimes

Barcelona

La Provenza, Barcelona

 

Deirdré Straughan on Italy, India, the Internet, the world, and now Australia