Tag Archives: feminism

Twenty Years of Being a Woman at Tech Events

Since the early 1990s, I have attended tech events large and small in the US, Italy, Germany, and India. I was usually one of a small number of women attending or staffing in some technical capacity, i.e. able to speak knowledgeably about technologies and products. There were always other women around, but most of those were contracted for the duration of the event to work in a booth, taking business cards and giving out schwag. That work is useful and needed, but was not what I was there for.

I understood early on that I was an anomaly. A few times I even played on it: wearing a miniskirt while on booth duty, then waiting in glee to see how long it would take people to realize that I actually knew what I was talking about. (In Italy, it is not unusual for women to wear miniskirts to professional events.) But, even when I played with it, I wanted to be recognized for my brains and technical knowledge, not for my body.

No matter how I dressed, it was always an uphill battle.

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The Unsubtle Sexism of Advertising to Mothers

Advertising to mothers is a trend that goes back, I suspect, to the dawn of advertising. It’s first-class manipulation, tapping into our deepest biology: the parental urge to put our kids’ needs first, to always want what’s best for them. “Choosy mothers choose…” etc.

It’s also deeply sexist and dehumanizing. Constantly addressing women as “mothers” denies that they have any other identity or role than to bring up children (and buy things for them). In the world of ads, they’re not even women any more, let alone individuals. Their lives have meaning only in the context of their relationships to others: their children.

(What percentage of ads speak to “parents” or even “dads”? There’s probably a study out there somewhere that can tell us, but I’m sure that percentage is small.)

Advertising matters: it reflects and amplifies the culture that it comes from and is aimed at. It shows us what we “should” aspire to. And it is blasted at us constantly, in all media and locations, at almost every moment of our lives. Much as we would like to believe otherwise, advertising affects our thinking. That’s what it’s designed to do, and by now it’s a science that does it very, very well. The goal of advertisers is, of course, to sell products. But, as a very strong side-effect, ads shape culture.

So think about all those ads aimed at “moms”. Not women. Not people. Moms. Busy moms, happy moms, beautiful moms, perfect moms. Moms who might also have jobs, but who always put their families first.

Think about how that constant barrage affects you and your attitudes towards women, how it has affected you all your life.

Start saying no. Women, insist on being an individual first, and being addressed as such. Because that’s what you want to be, and what you want your children to grow up to be. But you have to fight for it, consciously resisting every insidious force that tries to make you define yourself first in relation to others.

As for advertisers: you can and should do better. What you put out into the world has effects. Bad ones. Rethink your role in modern society, and try to be a force for good. Not just for selling. You’re people, too, and you have obligations to your fellow human beings.

Yes, All Girls

I’m trying to remember how young I was when I first realized that, as a girl, I was more likely to be a target than boys were.

It might have been when I joined an inner-city Pittsburgh school for 5th grade. I had problems fitting in there. I was already a weird, traumatized kid, just returned to the US due to my parents’ divorce after being raised in Thailand. It’s not surprising that I was teased a lot in school. Many kids were (and still are, only now it’s called bullying.) But there’s always specific content to teasing. Let’s examine the taunts that were leveled at me.

One of the things I was teased about was my butt, which stuck out, or at least people told me it did (perhaps I was a bit sway-backed). A pop song that had been popular before I returned to the US in 1971 had a line about “Bertha Butt, one of the Butt sisters”. I had never heard the song, and was baffled (and hurt) when one of the boys in my class sang that line at me. Over and over again.

Continue reading Yes, All Girls

Life Without Buffy

We’re suffering Buffy withdrawal. Angel, the show which spun off from Buffy four years ago, is good, but it’s pretty much guy-centered. I have no complaints about watching all the good-looking men on “Angel,” but I miss the presence of powerful women, and the role model that Buffy provided for my daughter.

Ross started watching Buffy when she was 10, and at age 14 said that she would have grown up a different person without the show.

Hurt, I responded: “You weren’t exactly lacking for a strong female role model at home.”

“Yes, but Buffy made it cool.”

Which is a very good point. Being a strong, self-confident female is not easy at any age; strength is a characteristic not appreciated in women by most cultures or individuals (male or female). It wasn’t easy for me to grow into my strength (compounded, as it is, with geekiness), and I certainly wasn’t comfortable with it as a teenager, if I even had it then. And I spent most of my adolescence in the nurturing environment of Woodstock School, more accepting than most schools of student diversity. So I wouldn’t know how to advise Ross how to feel comfortable in her own skin at this age and place, if it weren’t for Buffy.

But don’t take my word for it. “[Father John] Pungente used Buffy as a role model for conveying solid values for teens. ‘She is smart, willing to learn about herself and live with who she is, even if she happens to be a vampire slayer. She is independent, reliable, maybe too much a Type-A personality, but still an entirely credible 1990s teenager. Other shows deal with teenage problems – love, sex, peer pressure, school work, family problems, body image, dreams, insecurity, self-esteem – but Buffy adapts a literary and film genre for television. The vampire myth and the sexuality it evokes speak powerfully to today’s teenagers.'” (MARTIN O’MALLEY: Orange County blues, CBC News Viewpoint | November 14, 2003)

A point often overlooked by writers about “Buffy” is the role of Xander, Buffy’s average guy friend who, unlike her other friends, has no special powers (magical or intellectual) to help him fight the forces of darkness, both interior and exterior. “You know, Xander is as important a role model as Buffy and people will never really get that, I think, most of ’em. But, the fact of the matter is that I had a two-fold intent, which was to create a role model in the idea of a girl who’s a genuine leader and the role model in a man who is not only comfortable, but turned on by that.” Joss Whedon, MSN Interview

Hear, hear. The world needs not only more women like Buffy, but more men like Xander. Unfortunately for Ross, I don’t think she’ll find many such in Italy, and even fewer in her age range.

Reflections on Machismo: “Fierce Invalids Home from Hot Climates”

Tom Robbins has long been one of my favorite authors; every one of his seven novels is a gem, infused with his uniquely loopy sensibility and style. This novel (Amazon UK | US), published in May, 2000, was eerily timely in its discussion of West vs. East and Muslim vs. Christian, in the context of a story about a renegade CIA agent, an Amazonian curse, the third prophecy of Fatima, and a band of excommunicated nuns in the Syrian desert. Among many other things, Robbins glances at a topic which has long puzzled me:

“…the sexual insecurities that among men of the Middle East achieved titanic, even earth-changing proportions; insecurities that had spawned veils, shaven heads, clitoridectomies, house arrest, segregation, macho posturing, and three major religions.”

Many of the world’s cultures and religions focus to an amazing degree on controlling women, and especially women’s sexuality. (As Robbins points out, it’s a global phenomenon: “The Levant had no monopoly on penile insecurity.”) It is true that much of this nastiness is enforced by women themselves upon their daughters unto the nth generation, but it’s all intended to “benefit” the men.

For example, the “logic” behind clitoridectomy is that, if a woman can’t enjoy sex, she won’t go looking for it outside of marriage. Less brutal methods for ensuring fidelity include covering her up so no one sees her, and and locking her up so she never gets the chance. In many cultures, the punishments for a woman’s infidelity (or even imagined infidelity) are far more severe than for men: death by stoning, murder by the husband and his family, or societally-condoned mutilation.

I guess these men are all afraid that they just aren’t man enough to keep their women satisfied.

Italy has a reputation (in America, at least) as having a “macho” culture, but this doesn’t work the way macho does in other places. Most Italian men would rather prove their virility by seduction than by force. Every now and then some silly pollster does a Europe-wide or worldwide survey on “who’s the best at…” Italians are generally rated the best lovers, a result widely reported in the Italian press. ; )

I’ve met a young Irish woman working in Milan as an au pair. Recently she and three friends were out drinking at a bar. One was mildly propositioned by a man, whom she turned down. Later, apparently, something was slipped into their drinks. The woman who had been propositioned has confused memories of winding up somewhere with the guy, with her pants off, but when she said “No,” he desisted. She and another of the women then slept all weekend, leading them to believe they had been drugged. When they confronted the man a few days later, he looked guilty, but pointed out that they couldn’t prove anything.

I’d never heard of this “date rape drug,” though it’s apparently well known elsewhere, and a fairly common danger in some parts of the world. The Irish woman told me that, home in Ireland, she would never touch a drink in a pub or disco unless she’s seen it poured and picked it up from the bar herself.

I told the story to some Italian women, and they agreed that this is a highly unusual event in Italy. The reason they gave was an insight into the culture: “No Italian man would want to go to bed with a woman unless he’d earned her.”