The photo above first appeared on the Adaptec website in April, 1998. Over the years some of my colleagues griped that having a picture like this on a corporate website was “unprofessional,” and I suppose it was. But (a) why does “corporate” have to mean “boring”? and (b) there’s a story behind it. It all… Continue reading The Infamous Miniskirt Photo: Give the Customers What They Want!
Category: what I do
Website Content & Management
Some of my work on the Adaptec/Roxio sites can still be seen, courtesy of the Wayback Machine (not quite in their original form – graphics may be missing – but you can get the gist). I personally wrote most of the material for these sites, except for the marketing brochure-type pages (product datasheets, etc.). The… Continue reading Website Content & Management
Fanmail (I’m Blushing)
8 Nov 1997 – There are heaps of useful information on the Adaptec web site, though if you start out at the main home page it’s hard to find the CD-R/CD-RW stuff. If you want to look at it, try this URL: http://www.adaptec.com/support/cdrec [link no longer works] It gives you rundowns (not always complete or… Continue reading Fanmail (I’m Blushing)
EMail Encounters: Anecdotes of a Professional Life Online
I’ve spent probably half of my working life answering email. And therein lie a number of tales… Some people were convinced I had to be mailbot, because I answered so quickly. As I told them: “If we had a mailbot this good, we’d be selling that instead of CD-R!” The Unexpected Response It seems that… Continue reading EMail Encounters: Anecdotes of a Professional Life Online
Discussion List: Early Experiences in Online Customer Communications
“People want to discuss your product or service online. If you don’t give them a way to do it, someone else will.” User to User Support by Derek M. Powazek – on WebTechniques The Adaptec discussion list was created in about 1996 as a way for users of Adaptec CD-R software to help each other.… Continue reading Discussion List: Early Experiences in Online Customer Communications