Listening to a conversation on the train, it appears that we missed the passing of the Olympic torch in Lecco this weekend. Oh, well. Even had we been paying attention, we were snowed in at home, and it would have been a difficult walk to get downtown to see it, let alone back up the hill.
The same gentleman on whom I’m eavesdropping went on to say that he might consider taking his sports-mad young son to a minor game of the (soccer) World Cup in Germany this summer – any game involving teams whose fans will be largely unable to attend. It’s a sad commentary on the state of soccer that ordinary people dare not go to games involving teams known to have dangerously violent fans. Soccer itself is a fairly safe game (compared, say, to American football), but being a soccer fan nowadays is blood sport.
To be perfectly honest, I don’t understand much of what goes on in Italian politics, and try to ignore what I do understand, as simply too squalid to bear thinking about. Elections are coming up, and I don’t even know what to hope for. It’s probably a blessing that I don’t have to vote here as well as in the US: doubling the number of “lesser of evils” choices I have to make would lead to ulcers.
Italy’s in all kinds of messes, which none of its politicians, right or left, seem likely to resolve. The current rightish government, headed by Silvio Berlusconi’s “Forza Italia” party, was elected partly thanks to Berlusconi’s control of the media (Italy ranks 39th in the world in freedom of the press). He made lots of Bushian promises, especially about tax cuts and labor market reforms. The tax cuts were small and mostly benefited the rich; the Italian government, mired in debt and unable to collect all the taxes it’s owed, simply can’t afford deep cuts. A few tentative labor reforms have been made, introducing flexibility into the labor market, but unemployment is still huge, especially in Italy’s poor south, and the new jobs created are largely underpaid and insecure.
Berlusconi’s major legislative accomplishments have been in laws in which he has a direct, personal interest: those about bribing judges and tax officials, and corporate accounting fraud. Adroit changes in the statutes of limitations have kept Berlusconi himself, and some of his closest cronies, out of jail. (When elected, Berlusconi was under several indictments, a fact which did not endear him to his colleagues in European leadership, although the Italian electorate was obviously willing to overlook it.)
Berlusconi, through his company Mediaset, personally owns Italy’s three major non-state TV channels (he promised, if elected, to resolve his conflicts of interest by divesting, but this never happened). The three tax-supported state channels (RAI 1, 2, and 3) were traditionally parceled out among the three major political parties (Christian Democrats, Socialists, and Communists), but that system of patronage fell apart when the parties did (ten years ago, as a result of the “Clean Hands” corruption investigations). So now RAI is in the hands of whoever’s running the government – currently, Berlusconi. Can we spell “media monopoly”? How about “censorship”?
Yes, censorship. Berlusconi is using his media clout to ensure that people who make unkind remarks about him – even in jest – lose their jobs in television. In 2003, two of Italy’s most respected commentators, Enzo Biagi and Michele Santoro, were driven off the air (Santoro hosted a talk show), along with a harmless comedian named Lutazzi.
Two years later, an unlikely hero comes riding to the rescue of Italian freedom of speech: Adriano Celentano, an ageing rock star popularly known as il molleggiato (Mr. Springy) for the energy of his dancing (when young – there’s a sample in Fellini’s “La Dolce Vita”). RAI signed him to do a variety show called “Rockpolitik” – you can guess where that was headed.
A good deal of drama surrounded the preparations for the show, with del Noce, the head of RAI, trying to clamp down on the eccentric (but undoubtedly crowd-drawing) star, and Celentano noisily and successfully resisting any hint of control.
I had scarcely watched Italian television in years – lack of competition has made it even more wincingly awful than it used to be – but I ended up seeing the grand opening of Celentano’s extravaganza, because Nessuno.tv called that evening and asked if I would participate (via webcam) in an Internet transmission commentating on the show. I figured I should see how this worked, both the technology and the format.
So I hauled my laptop and webcam down to the family room and watched the show, with my mother-in-law, so now you have the benefit of my reactions. (Nessuno.tv never called, so they missed out on my pearls of wisdom!)
The producers spared no expense. The set was a huge, beautiful mishmash of the Brooklyn bridge and Manhattan skyline with bits of China thrown in. There was a 30-piece (at least) band, and countless singers and dancers. Of course the show opened with a song, I don’t remember much about it now, but liked it at the time, and thought “Celentano’s voice has held up pretty well.” Admittedly, it was a semi-rap style song without much melody, not difficult for any voice to handle. But I found out later that he’d played it safe by lip-synching.
Then Celentano did a long monologue listing items which he considered “rock” (cool) or “lento” (slow, as in music, and therefore uncool) – wired vs. tired, in American parlance. I didn’t understand many of the references, nor did I see the point. I read later that one of the “lento” items was a dig at del Noce, who had threatened to resign if Celentano didn’t behave himself: “Seriously threatening to resign is rock, just pretending to is lento.” (In the event, del Noce hasn’t resigned.)
Then we had French actor Gerard Depardieu reading a poem about the barbarians at the gates, in atrociously-accented Italian. After which he and Celentano stumbled through a conversation in which Depardieu apparently said that he himself was the barbarian. Well, he did play Obelix the Gaul in a couple of movies…
Arrived the much-anticipated moment in which Michele Santoro appeared and said dramatically: “I want my microphone back.” After his exile from Italian TV, he had been elected to the European parliament, a position which he had just resigned, with much fanfare, in order to return and be a guest on this show. Presumably he expects a new show of his own to follow. (His arrival was preceded by photos and quotes from Biagi and others, explaining why they wouldn’t be on Celentano’s show. One journalist wrote to say: “With events like this, we risk simply confusing the middle-class voter,” and, by the end of the evening, I agreed with her.)
An hour into the show, my nerves were sorely tried. I called Alessia at Nessuno.tv, begging to be allowed to go watch “Lost” on DVD with my family instead. “Oh, no, you must stay – we need an alternate viewpoint. Everyone here loves the show.” I gritted my teeth and hung on, but it just got worse. Celentano’s monologues wandered here and there, interspersed with singing. He did a nice job on “Be Bop a Lula” (lip-synched or not, I don’t know) with three dancers around him – to the right were two black women, to the left one white blonde. To my eye, the black women were more beautiful, but the blonde got all the close-ups.
Celentano said: “We have to search for something we have lost, I think we’ll find it in our past.” He wandered around the stage asking people: “What was the most beautiful period of your life?” The band conductor said: “Adolescence.” Santoro said: “Childhood, when I still had my mother.” Far be it from me to make fun of Sig. Santoro if he lost his mother tragically early, but my reaction to this was: “Piu’ Italiano di cosi’!” (“How Italian can you get!”)
This was followed by another long monologue/rant in which Celentano mourned lost icons of his own youth including shops with things in the windows. Huh? Either my Italian comprehension was not firing on all cylinders (I was tired), or he wasn’t doing a good job of describing exactly what he was reminiscing about – by this time he was clearly tired, too.
Somewhere along the way he sang a song that many Italians are nostalgic about (I like it, too), Azzurro. Which gave us all reason to weep – for the lost voice of his youth.
The brightest spot of the evening was a Genovese comic doing a song “Zapatero” (to the tune of the Gypsy Kings’ “Bamboleia”), mourning the fact that the Italian left doesn’t have anyone as charismatic as Spain’s Zapatero.
You may wonder why I should get so exercised about what was, in the end, just another extravagantly silly Italian variety show. Well, it irritates me that Celentano had fought for and won an opportunity to speak out on Italian television in a way that few others could get away with under the Berlusconi regime – and wasted much of it in what Italians call seghe mentali (mental masturbation). He had a unique chance to make a strong statement, but he drowned his own (very worthy) messages in fluff and waffle.
This being the case, Berlusconi & Co. could have sat quiet and let the whole thing dribble away. Instead, they made an unholy fuss, with Berlusconi muttering about “lists” of people he didn’t approve of. I’m surprised that the heads of such an effective political and media empire should be so clueless about PR. The ranting simply ensured an even larger audience for the next show (which I was sorry I missed – Roberto Benigni was a guest). Another two or three shows, then the whole thing was over. Now we’re into election season, and there’s some chance that Berlusconi & Co. will lose. Did Celentano have much to do with this? Hard to say, but it’s possible that the hopes and aspirations for his show weren’t wholly wasted.
Northern Italy is bracing itself for the winter Olympics. I am thankful they’re being held in Torino instead of Milano, but we’ll get some spillover traffic, and it seems that we already have extra security measures. Every day a pair of policemen walk down my morning train as soon as it leaves Lecco, scanning for unattended baggage. I think they get off at the next stop (Calolziocorte, five minutes away) and go straight back to Lecco, because I never see them again after that.
Milan’s central station has a very noticeable police presence, but that’s been true for years now. I was impressed to see at least a pair of them every day on the platform where my morning train pulls in, til I realized that they were actually there for the TGV (high-speed train) to Paris departing from the other side of the platform. I’ve seen them questioning north African-looking men from time to time, though so far I haven’t noticed anyone actually being arrested or prevented from travelling.
According to today’s news, Italy is at heightened risk of terrorist attacks for the next three months, due to the Olympics and then the elections. Recall that the bad guys killed 400 people on a train in Spain a few years ago, changing the outcome of the election held a few days later. The terrorists got what they were after: the new Spanish government withdrew its troops from Iraq.
Berlusconi was already making noises months ago about withdrawing Italian troops. Nothing wrong with that, but there’s no peacenik principle behind it: it’s sheer electioneering. We’re not hearing anything about that at the moment. Our prime minister has more important fish to fry: he’s trying desperately, before the end of the legislative session next week, to get one more law passed, something to do with appeals in court cases which, if passed, will help to keep himself out of jail.
He even went so far as to try to postpone the elections from the April 9th date that all parties had agreed on, “because of important unfinished legislative business,” but also, quite obviously, to have more time to bombard the public with himself via his stranglehold on the Italian media. “Par condicio” – the legal requirement that political parties get equal airtime – has become a hollow joke.
But the Italian public is not stupid, and people seem to be fed up with Berlusconi’s antics. The Italian presidency is largely ceremonial, but President Ciampi does have one ace up his sleeve: HE decides when to dissolve Parliament and call elections, usually in accordance with what the political parties request of him. Having already settled on April 9th, he has no intention of changing.
So, with any luck, Berlusconi’s bill will die in Parliament and Berlusconi’s party will lose the elections. With a great deal more luck, Berlusconi will finally get what he deserves. At this point, I’d settle for just not having him in government.
Claudia posts this response:
[I said]: “According to today’s news, Italy is at heightened risk of terrorist attacks for the next three months, due to the Olympics … ..snip… … a few days later. The terrorists got what they were after: the new Spanish government withdrew its troops from Iraq.”
Claudia replied: “You state this as if it were a given, but it’s not. One can argue (and I do) that the Madrid attack — which killed fewer than 200 people, by the way, not 400 — was planned months in advance, and the fact that it was carried out two days before the election is more a matter of chance than design.
The date, you recall, was March 11, 911 days after 9/11. The exact date of Spanish elections is decided fairly close to the actual day, so it would have taken a lot of last-minute planning by the terrorists to link the two so closely together. Since some of their bombs didn’t go off, one might suppose they weren’t cutting-edge organizers.
Plus, one can say, the terrorists might have expected an electoral backlash that would have gone AGAINST them, rather than “for” their interests. Plus some pundits say the left was going to win anyway. Plus, and most important, many respected surveys have shown that the reason voters voted as they did was because of the Aznar cover-up after the attack, not the attack itself. Don’t you remember, the government kept insisting the Basque terrorists were responsible, not El Qaeda?”
More Nerves
Feb 5, 2006
A few days ago, there was a Google ad on this page for a security company, whose web site says:
“The 2006 Olympic Games in Torino, Italy will be one of the most watched events in the world this winter. This historic event is also taking place during a time when Italy’s military alliance with the United States has become a source of much attention and concern.
Shortly after the Games, Italy’s national elections will occur. Many officials believe Italy will experience unusually high activism or worse, become the next European terrorist target. As a result, the security team at Vance believes that there are considerable security risks associated with the Games this year.”
Well, they would say so, but… that’s some rather gristly food for thought, nonetheless.
There was also an ad to Dale of Norway, supplying the official sweaters for the US Olympic team. Interesting that somebody didn’t insist on “buy American” for that, though Dale is the best…
The television industry is in trouble. For decades, broadcast television networks have made their money by buying content (shows) that people want to watch, and placing advertising within it so that the audience couldn’t help watching the ads – let’s face it, you don’t get up for a beer or bathroom break at EVERY commercial.
The remote control was the first technology to put some power into the hands of consumers. When ads come on, people just zap over to some other channel, watch a few minutes of something else, and zap back when the ads are over. Or don’t zap back, because they got more interested in the other show.
Did the TV industry complain about the remote control when it came out? It undoubtedly detracted from ad viewing. Nowadays they scream about Tivo. This, for those not familiar, is an easy-to-use TV recorder. You can program it to record your favorite shows if you won’t be home to see them and, when you do get around to seeing them, it’s easy to skip forward every time you come to an ad. One friend of mine, even when he was home to watch the show at its scheduled time, would record it. He’d sit down to watch (from the beginning) about ten minutes into the show’s broadcast time, so that he could skip the ads even as the show was still being broadcast. You can do stuff like that with Tivo. It’s cool.
(NB: Tivo doesn’t exist in Italy and I wouldn’t bother if it did – nothing worth recording around here, and I don’t have time or inclination to watch that much TV anyway.)
As ads are reaching fewer and fewer TV viewers, advertisers have become less willing to pay premium prices for advertising slots, and more desperate to find other ways of reaching consumers with their “message.”
One solution is product placement: paying producers to showcase certain products in shows and movies, often very obtrusively. One product placement shot that leaped out at me was in “Jurassic Park,” when about 1/3 of the cinema screen was briefly occupied by a Macintosh computer. Although out of focus in the foreground, at that size the beige case and rainbow apple logo were unmistakable. In “Spiderman 2”, a fight takes place atop a truck barrelling down the streets of Manhattan. In spite of this scene taking place at night, the truck is so well-lit that the product name (beer) is practically spotlighted.
Producers will tell you that product placement is part of the financial package that helps pay for your entertainment. Product placement in television shows is currently illegal in Europe, but the European TV industry is trying to get this law struck down, on the grounds that it does nothing to protect the consumer (Europeans see a lot of American shows with placed products anyway), and unfairly hampers European producers in finding funding for native European shows.
I wonder, though: at what point is a show just one big ad? James Bond movies started to look like that somet time ago. Do some other movies, such as costume dramas and fantasies, NOT get made because they lack product placement opportunities? Perhaps extra funding is needed for these kinds of shows because they are unfairly hampered by the need for historical accuracy – Elizabeth and Darcy can’t be shown swigging down Pepsis.