Campo Imperatore – Home of the Spaghetti Western

Looks kinda like Montana, doesn’t it? As a matter of fact, many “Spaghetti Westerns” were filmed here. The scenery comes complete with cattle, horses, and sheep, brought here to graze during the warm months. The latest movie to be filmed in Campo Imperatore is White Hell (Inferno Bianco), a low-budget horror Western, available on YouTube.… Continue reading Campo Imperatore – Home of the Spaghetti Western

How to Write a Product Newsletter That Will Get Raves

Distilling what people have written over the years about why they liked our newsletters, here’s my advice on how to write a successful company newsletter: You first need to decide: is your newsletter only about selling things, or is it about building relationships with customers and a sense of community among them? Obviously, I favor… Continue reading How to Write a Product Newsletter That Will Get Raves

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Subscriber Comments About the Adaptec Discussion List

In response to complaints of censorship on the discussion list, Stan (a long time Adaptec/Roxio List recipient) wrote: Adaptec/Roxio has always ‘paid the freight’ for their own, honestly identified “moderated” <news group> & openly controlled forum. “Their” newsgroup exists as a wise, long term business decision to: 1) Cultivate real world user feed back –… Continue reading Subscriber Comments About the Adaptec Discussion List

The End of an Era

Yesterday I said goodbye to the subscribers of the Roxio newsletters. And the email came pouring in. Sure, I’ve heard from people about the newsletters before. I always knew I was doing something right there. But (in spite of my considerable ego) I didn’t expect the warmth and kindness of some of the messages I… Continue reading The End of an Era