Globalization vs. Local Culture

Originally published in Adventive’s I-Branding Digest, Oct 2, 2001 Context: I am American, but have lived half my life overseas, of which the last ten years in Italy with my Italian husband. From what I’ve seen in extensive travels and living abroad, most cultures are very resilient, and most adult members of any culture are… Continue reading Globalization vs. Local Culture

The Infamous Miniskirt Photo: Give the Customers What They Want!

The photo above first appeared on the Adaptec website in April, 1998. Over the years some of my colleagues griped that having a picture like this on a corporate website was “unprofessional,” and I suppose it was. But (a) why does “corporate” have to mean “boring”? and (b) there’s a story behind it. It all… Continue reading The Infamous Miniskirt Photo: Give the Customers What They Want!

Alex Britti in Concert

This summer we went to a concert by Alex Britti, a singer-songwriter as yet unknown outside Europe. He’s popular with the bubblegum set for a few immensely singable songs such asLa Vasca (The Bathtub), but he considers himself more a guitarist – and turns out to be a hell of a good one.Unfortunately, we hardly got to… Continue reading Alex Britti in Concert

Pitigliano

Pitigliano, Tuscany. I think this trip took place in the summer of 2001. You might also like: No related posts.