Newsletters: Customers Love ‘Em – If You Do Them Right

Begun in 1998, the newsletters I wrote/edited for Adaptec and (later) Roxio covered technical, how-to, product news, and other information of interest to CD-R users. I initially did all the writing myself, then hired other writers as the topics became too varied and the schedule too punishing for one person to handle (and I had… Continue reading Newsletters: Customers Love ‘Em – If You Do Them Right

Reflections on Brand and Homogeneity

My daughter’s school year ended in mid-June (with three intense weeks of tests, quizzes, and papers), and we left Milan almost immediately for a trip up the middle of the United States. We started in Texas, where I have relatives, and pleasant memories from my days at the University of Texas (Austin). I love that… Continue reading Reflections on Brand and Homogeneity

Campo Imperatore – Home of the Spaghetti Western

Looks kinda like Montana, doesn’t it? As a matter of fact, many “Spaghetti Westerns” were filmed here. The scenery comes complete with cattle, horses, and sheep, brought here to graze during the warm months. The latest movie to be filmed in Campo Imperatore is White Hell (Inferno Bianco), a low-budget horror Western, available on YouTube.… Continue reading Campo Imperatore – Home of the Spaghetti Western

How to Write a Product Newsletter That Will Get Raves

Distilling what people have written over the years about why they liked our newsletters, here’s my advice on how to write a successful company newsletter: You first need to decide: is your newsletter only about selling things, or is it about building relationships with customers and a sense of community among them? Obviously, I favor… Continue reading How to Write a Product Newsletter That Will Get Raves

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