Italian Slang: A

Italian Slang Dictionary: intro A B C D E F G I L M N O P Q R S T U V X Z

Accidente, un

[ah-chee-DEN-tay] A darn thing, usually used in the negative, as in Non mi ricordo un’accidente – I don’t recall a thing. In normal useage, an accident (as with a car) is un incidente.

QT adds: Ti venisse un accidente – “May you have an accident,” an ill-wish which apparently refers more to serious illness (heart attack, stroke, etc.).

Accidenti

[ah-chee-DEN-ti] A mild expletive, in a league with drat, darn, heck.

Apprezzamento

[ah-pretz-a-MEN-toe] Not a rude word, this translates roughly as “appreciation” or “comment”, but it’s used most often in apprezzamenti pesanti (pesanti = “heavy”) for the kind of “appreciative” comment made to a woman that would cause her husband, boyfriend, etc., to react angrily. Such comments are often followed, in the news reports, by violence.

Arrapare

[ar-ra-PAR-ray] To become sexually excited.

3girls

The graffiti scribbled on this poster says: “Would you get hot (ti arraparesti) if this girl was your daughter? – This is too much. – www.cracra.org”

Attaccabottoni

[ah-TAHK-ka-bot-TONE-ee] Literally a “stick-to-buttons”. A long-winded bore. Someone who “grabs you by the lapel” and won’t let go. This term is not particularly rude, except to the person to whom you apply it!

Caffeination: Italians and Their Coffee

music: Manhattan Transfer – “Java Jive”

Although Italy has some of the best coffee in the world, Italians don’t drink nearly as much of it as you might think. My own routine, which I suspect to be fairly average, is:

  • one at home at 7:30, before starting my commute
  • one fairly soon after arriving at work, around 10 am
  • one right after lunch

If I’m having a particularly sleepy day I might have one sometime between 10 and 1 (pre-lunch) and/or, very rarely, one in the late afternoon. Five a day is unusual for me, and many people I know consider four overdoing it ¬– though I did talk to a barista once who said he used to drink 12 espressos a day.

Most people I’ve observed in this part of the country (Milan / Lombardia) stop with the post-lunch espresso. Some have an espresso after dinner, especially if they plan to be out later, but I don’t see many ordering post-dinner coffees in restaurants. At home we only make coffee at night if dinner guests want it for their own drives home.

It’s true that espresso is concentrated, but, per average serving, it contains less caffeine than American coffee, and Italians do not have the American habit (which I sometimes miss) of keeping a warm mugful on your desk or table and sipping at it for hours.

When foreigners come to Italy, the clash of caffeine culture can be funny. A Swedish colleague once apartment-sat for us in Milan. As part of his orientation, I took him downstairs to our usual coffee bar (which also made excellent gelato), introduced him, and asked them to treat him nicely. They talked for months afterwards about his peculiarities: he habitually ordered double espressos, which baffled them. For starters, a double won’t fit in the standard single espresso demi-tasse cup, and they disliked the aesthetics of serving espresso in a cappuccino cup. He also mostly lived on gelato that month (it was August), which, while they appreciated the compliment to their gelato, is not standard Italian behavior!

The other day, I overheard a young Italian woman on the train discussing a foreign guest who had visited their home. “We made a moka of coffee, and she thought it was all for her. She drank the whole thing!” “I could never drink that much coffee!” exclaimed her friend, “I wouldn’t sleep for days!”

When Italians make coffee at home, they most often use the moka, a screw-together pot you put on top of the stove. These come in capacities from 1 to 10 cups, and a family may own several sizes, to cope with various occasions. But a four-cup moka makes less coffee than you’d find in a Starbucks “tall” – no wonder the American guest was confused.

Yes, you can get fancy home espresso machines here just as you can in the US, but, to make consistently good espresso, they require a high degree of maintenance and skill. Most Italians can’t be bothered, especially when they can get better coffee for far less fuss at the bar down the street. (Though a few make it a point of fetishistic pride to be able to make at home a coffee “just as good as you get at the bar.” In counterpoint, some espresso machines in bars are decorated with the slogan “REAL coffee you can only get at the bar.”)

Coffee made in the moka can also involve more or less fuss, and is quite a different thing from bar espresso. It took me years to acquire the taste, and I still haven’t learned to make it consistently good. But I got tired of trying to reproduce the consistency and flavor of good American-style filtered coffee. I think that this winter, when I want a big hot drink, I’ll stick to chai.

what’s your poison?

Escape from America

I recently ran across a reference to a forthcoming new book, “Getting Out: Your Guide to Leaving America,” by Mark Ehrman. Here’s the blurb for it from Amazon:

Had enough?

Whether you find the government oppressive, the economy spiraling out of control, or if you simply want adventure, you’re not alone. In increasing numbers, the idea is talked about openly: Expatriate.

Over three hundred thousand Americans emigrate each year, and more than a million go to foreign lands for lengthy stays.

“Getting Out shows you where you can most easily gain residence, citizenship, or work permits; where can you live for a fraction of the cost of where you’re living now; and what countries would be most compatible with your lifestyle, gender, age, or political beliefs.

So if you’ve had enough of what they’re selling here and want to take your life elsewhere – well, isn’t that the American way? At any rate, it’s not illegal. Not yet, anyway.

I have not and probably won’t read this book, so can’t vouch for its usefulness, accuracy, etc. But it’s highly interesting that it is being published (and marketed in this way), and I will be curious to see how well it sells.

Not surprisingly, many people write to me because they’ve found my website while searching for information about how to move to Italy. A largeish proportion of these, and others who share their goal, phrase it in exactly those terms: “I want to get out of America.”

You may think: “Who cares? They may be wanting to get out, but there are tens of millions of immigrants wanting to get IN.”

Yes, but” Those trying to get in are mostly economic migrants, for whom America is still the land of opportunity – or at least a lot more opportunity than where they came from. Even minimum wage and no health care at Wal-Mart looks better than starvation.

But the people looking to get OUT of America are most often liberal intellectuals, educated people who have much to give their country, but find themselves increasingly troubled by what America seems to be losing: freedom, dignity, tolerance, righteousness (as opposed to self-righteousness – got plenty o’ that).

I am already expatriated, but in the last few years, I’ve had several moments in which I thought of renouncing my American citizenship. Abu Ghraib was the first: an America that tortures is not the America I thought I knew. (And now: go ahead – it’s legal!) The second moment was Hurricane Katrina. An America that can leave thousands of its own people to die in squalor and think it’s doing a good job – that’s not the America I loved.

And now habeas corpus is effectively suspended. On any visit to America, my (non-citizen) husband could be thrown into prison on the government’s whim, for any or no reason, and held without trial, even tortured, indefinitely. It could even happen to me, a regular US citizen.

I could turn a blind eye – my family don’t have Muslim names or brown skins, surely we’re safe? But I have friends with both brown skins and Muslim names. What happens to them, happens to me. And what’s happening now should not happen to anybody. In civilized countries, even terrorists get trials. Hell, even in Iraq, Saddam bloody Hussein is having a trial with a lawyer for his defense. How can America – ostensibly bringing the fruits of democracy to Iraq – do less?

Something is seriously broken in America. No wonder that many “native Americans” are thinking about getting out.

Your thoughts?

Making Headlines

I check up on the world hourly or so, via Google News. It’s the first page that comes up when I open my web browser, and I’ve set it to show headlines for the World, US, Business, Sci/Tech, Health, India, and Italia (I’ve just eliminated Entertainment as a category because I’m sick of Madonna, Paris, Pitt, et al). I don’t have any choice about the Top and Recommended Stories that Google picks for me, which is annoying because the stories they choose are often of little interest to me.

I don’t actually read many of these news stories. I can get an overview just scanning the headlines and the line or two of story given on the Google page, and I prefer to get my in-depth news from the Economist and the New York Times. Still, I’m absorbing tons of information every day, and there’s one journalistic phenomenon – no, two – that I would like to complain about.

1. Stating the Obvious: A recent headline read “N. Korea denounces sanctions”. Well, duh. Given what we know of that evil little man who’s running the place, what else would their reaction be? This is NOT news. It would only be news if the reaction had been anything different.

Similarly, world leaders “condemning” the latest violence of whomever against whomever – it’s all just hot air until and unless they actually do something about it. So don’t waste my time on telling me that they all expressed outrage and horror. In fact, I’d just as soon the leaders didn’t waste everybody’s time convening press conferences to express their feelings – we can take those as given, stop wasting taxpayers’ money on telling us how sorry you are that the world is a rotten place. Instead, go do your job and try to fix the bits you can!

2. The Clever-Clever Headline: Journalists (and/or their editors) are always thrilled to go for the easy pun, most of them so gaggingly awful that I will spare you any repetitions – you know what I mean. As soon as some news stories begin to hit which involve particular names and places (and are not so awful that a humorous headline would be out of place), we can all predict exactly what some of the headlines will be. It€™s another case of stating the obvious, and there’s nothing more boring than the obvious.

NB: Yes, I try (and often fail) to be clever in my own headlines. But, since my topics are not usually big news stories, at least mine are not so predictable!

Communicating with Your Customers

Someone anonymous claiming to be an Apple employee launched a blog (now vanished) to discuss his/her thoughts on Apple’s communications with its customers. This was big news in the blogosphere, because Apple is notoriously secretive and uncommunicative.

The only Apple product I own is an iPod (I had a Mac SE 15 years ago, my first and last Macintosh), but I have read the few entries on this new blog, and the accompanying reader comments.

Many of the commenters decry the blogger’s anonymity, saying that it proves that the blog is a fake perpetrated by Apple itself as a publicity stunt. Some blogs have recently come to light claiming to be produced by individuals who “just happen” to love a company or its products so much that they would dedicate time to blogging about it, but these blogs turned out to be funded by the companies in question (e.g., Wal-Mart). Such subterfuge cannot long remain hidden in the teeming online world: when thousands of minds attack a puzzle such as “who’s really behind this blog?”, it gets solved very quickly.

The Apple blogger him/herself points out, reasonably enough, that to be identified by the company could cause her to lose her job (most of the commenters seem to assume the “Masked Blogger” is a man, while I, for no particular reason, think she’s a woman).

The Masked Blogger’s avowed purpose is to start a conversation about what Apple could be doing to communicate better with its customers. She’s asking the right questions, and some of the answers are useful. It therefore doesn’t matter whether the blog is genuine, because Apple is reading it. Whether they read it to see how their PR experiment works out, or to try to identify their rogue employee, the conversation about conversation is taking place – and Apple, volente o nolente*, is listening.

Whether they will learn anything is another question. It surprises me that this conversation is still needed. All the “new wisdom” floating around the blogosphere about how companies should communicate with their customers (the current vogue, of course, is that they should use blogs) follows principles that I invented for myself over ten years ago, starting in CompuServe forums (yes, I am a geek antique).

You want to communicate with your customers online? It’s not rocket science.

The basic principles are:

  1. Be honest. This doesn’t mean that you need to spill your guts and tell every company secret, but everything you do say must be absolutely true. And, when you know there’s a problem that affects customers, say so, especially if asked point-blank. Don’t imagine that you can pretend ignorance, or hide behind spin and subterfuge – you can’t.
  2. Be real. Not every problem is going to get fixed quickly and not every customer is going to be happy. If you explain what steps are being taken and how soon you (reasonably) expect them to take effect, customers are surprisingly forgiving. Most will love you just for showing that you’re listening and trying to help. Sometimes you can’t fix a problem; not everything customers say they want is even possible. When I worked for Adaptec/Roxio, I frequently used the line: “Fast, cheap, or perfect – pick two.” Most customers understand that businesses cannot supply everything for nothing. If you can give a reasonable explanation for why you can’t do what they’re demanding, or can’t do it as fast as they would like, they get it. And they appreciate being spoken to like capable adults. Weasel-speak only shows contempt for your listener; no one likes that.
  3. Be yourself. Perhaps because I started out “talking” to people personally in forums (and never wrote marketing copy for a living), it always came naturally to write in my own voice. I was surprised at how well people responded to this, telling me: “we, as customers, like the feeling that we are dealing with a real person, not a machine producing corporate ‘happytalk’.” NB: This did not mean that they wanted to hear about my vacations or what I ate for lunch or my views on politics, nor did it mean that I could tell someone he was an idiot even when I thought so – I represented the company and, when you do that, you ALWAYS have to be polite. And careful: sarcasm usually backfires online, and even mild irony gets over-interpreted.
  4. Be strong. It’s a hard job, representing a company online. You’re highly visible: when the shit hits the fan, you’re the first to get spattered. Because people are accustomed to being treated badly by every other company, their default assumption is that you, too, are out to screw them, that your niceness is just a ploy, it’s all a PR stunt, etc.NB: OF COURSE it’s a PR stunt – everything that you do in the name of your company where a customer can “see” you is marketing and PR (whether you – or your company – realize it). Every employee in any company who ever has contact with a customer has a chance to make or break the company’s reputation – maybe just with that one customer, maybe with many who will hear by word of mouth about that customer’s experience. What is that if not PR?

    Be prepared for suspicion and abuse. Just keep smiling, and nice them to death. Trolls get bored quickly, and they are a small minority, no matter how loud. The silent majority will respect your patience, good manners, and tolerance. In fact, if you hold out long enough, they will start leaping to defend you!

  5. Believe. Being nice under duress does take a psychic toll, so you’d better be doing it for a company, product, or cause that you believe in. And it’s fine to defend your belief passionately: people respond to passion, even if they don’t necessarily agree with you on its target.

Okay, I’ve told you everything you need to know. Now get out there and talk to your customers!

Similar thoughts from the Scobleizer

Deirdré Straughan on Italy, India, the Internet, the world, and now Australia